Head of Digital

4 days ago

Shanghai, Shanghai, China G Squared International Full time

Job Title:
Head of Digital / eCommerce –Greater China

Location:
Shanghai

Sector
: European Fashion Brand

Reports to:
MD APAC

Salary: RMB
¥
1.2-1.5m Base + Bonus + Benefits

Job Summary

We are seeking a Head of Digital / eCommerce to lead and grow the e-commerce, marketplace, and e-tail businesses in Greater China.

This critical leadership position carries full P&L responsibility and oversees the merchandising, onsite, digital marketing, and marketplace/e-tail teams.

The role will define and execute strategies to drive brand growth, deliver financial results, and enhance the customer experience.

It will also collaborate closely with Regional, and Global leadership teams to accelerate the company's digital transformation in Greater China.

Job Description

  • Propose and commit to annual financial targets, including revenue and profitability, while building toward the company's long-term growth potential.
  • Develop and implement comprehensive business strategies across pricing, promotions, assortment, sales channels, digital marketing, customer experience, and branding.
  • On the brand's direct-to-consumer site, elevate brand presentation, showcase products, and create a best-in-class shopping experience.
  • For marketplaces and e-tail partners, develop a holistic strategy with clear segmentation across storefronts and platforms.
  • Identify new growth opportunities by collaborating cross-functionally with Brand Marketing, Retail, Wholesale, and external partners.
  • Drive an integrated operating model in alignment with Regional, and Global teams.
  • Contribute to global, regional, and local strategies as part of the commercial leadership team and implement best practices from other markets.
  • Build an inclusive team culture and lead a talented and growing digital team.
  • Provide inclusive leadership, guidance, and direction to foster a high-performance team and culture through open communication, mentoring, development, and effective performance management.

Qualifications

  • Bachelor's degree in any relevant discipline.

Other Job Requirements

  • 5–10 years of e-commerce experience.
  • Fluency in Mandarin and excellent English communication skills.
  • Strong understanding of digital marketing and marketplace dynamics, with the ability to leverage growth drivers effectively.
  • Excellent collaboration and communication skills across diverse cultures and time zones.
  • Proven success managing both direct-to-consumer and third-party marketplace businesses.
  • Highly organized, consumer-centric, and results-driven.
  • Ability to perform effectively under pressure, meet deadlines, and adapt to change

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