CRM Education Manage

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

Through comprehensive data analysis and insight mining, utilize digital tools to empower client membership systems, deliver precision education to potential Haleon consumers, and drive retail business growth.

This position is part of the TMK team, reporting to the Experienced Trade Marketing Engagement Manager.

Key responsibilities

·       Integrate multi-source data to conduct in-depth analysis of consumer behavior and design targeted member education programs for Haleon's potential customer segments.

·       Collaborate with pharmacy partners to utilize CRM and marketing automation tools for precise delivery of branded educational content to target consumers.

·       Manage project execution and budget control, establish digital monitoring systems to calculate ROI, and continuously refine strategies based on data analytics.

·       Work closely with Marketing, Sales, and HQ Digital teams to ensure seamless integration of member education programs with brand strategies and retail execution for optimal resource allocation.

·       Stay informed about digital innovation trends in healthcare and retail sectors, exploring and piloting new digital solutions to enhance the efficiency and experience of consumer education.

Qualifications and skills Essential

·       Bachelor's degree or above, preferably in Medicine, Pharmacy, or Marketing.

·       Proven experience in end-to-end digital project management, capable of independently handling the complete process from planning and execution to performance evaluation.

·       Demonstrated digital marketing experience in the healthcare industry, with understanding of pharmaceutical retail customers and market characteristics.

·       Proficient in MS Office Suite with fundamental data analysis capabilities.

Preferred

·       Exceptional cross-departmental collaboration skills, effectively aligning diverse interests and objectives across different teams

·       Proactive and innovative mindset, skilled at identifying and experimenting with new solutions

·       Strong results-driven orientation, capable of balancing short-term targets with long-term strategic goals

·       Excellent multitasking abilities, maintaining high performance in fast-paced environments

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.