Head of Admissions, China(ID: 3484)

About EiM

Education in Motion (EiM) is a global leader in pioneering education for a sustainable future, inspiring generations of learners to Live Worldwise. Since the founding of its first school over two decades ago, EiM has grown its diverse portfolio of schools and brands, offering a blend of innovation and tradition through a range of premium educational offerings across the globe. EiM scales learnings, opportunities and resources across its diverse family, enabling each of its brands to be at the cutting-edge of technology, innovation and education. These include Dulwich College International, which offers both K-12 international schools and International High School Programme; Dehong, offering bilingual education; Green School International, promoting sustainability across Bali and the world; Sherfield School in the United Kingdom; Hochalpines Institut Ftan AG (HIF) in Switzerland; Ignite, a unique outdoors-based overseas residential programme; and Chinese-language learning and teaching platform Wo Hui Mandarin.

About Role

We are seeking a strategic and data-driven Regional Head of Admissions to lead and standardise the admissions function across our family of schools. This is a senior role with dual accountability for setting regional enrollment strategy and ensuring operational excellence at the school level across Dulwich and Dehong schools in China.

The ideal candidate is strategic and a hands-on leader, capable of driving growth, optimizing processes, and mentoring a team of School Admissions Managers. You will be responsible for achieving enrollment targets, enhancing the parent journey from inquiry to enrollment, and ensuring our admissions practices reflect the premium quality of our schools.

A critical component of this role is possessing and applying deep regional market intelligence. You will be responsible for continuously analyzing the competitive landscape, demographic shifts, and economic factors affecting international school choice. Furthermore, you will proactively develop and nurture a network of regional partners to build sustainable pipelines and strengthen the group's market position.

This role demands a high level of analytical rigor. You will be responsible for overseeing accurate and timely reports on all key admissions metrics, from inquiry-to-application conversion rates to final enrollment figures. Using this data, you will create detailed projections and forecasts to guide strategic planning and resource allocation. Most importantly, you will translate this data into actionable insights, providing the senior leadership team with a clear understanding of performance trends, pipeline health, and opportunities for improvement.

What You Will Contribute To

• Pioneering education for a sustainable future
• Continuously innovate our educational offering to help our students make a positive difference
• Investing in the future through progressive and collaborative experience platforms

You Will Be a Great Fit If You Are

• Guided by the belief that students come first and care deeply about the safeguarding of our students
• Passionate about trying out new ideas and practices and able to exercise creativity and entrepreneurship with a pioneering spirit
• Excited to contribute to a diverse, dynamic, and forward-looking environment

Duties and Responsibilities

Strategic Enrollment & Market Leadership:

• Develop and execute the regional enrolment strategy to meet and exceed student recruitment targets across all schools and grade levels.
• Conduct in-depth market analysis to monitor competitor activity, identify demographic trends, and anticipate economic factors influencing international school choice.
• Proactively build and manage a strategic network of regional partners to establish sustainable enrollment pipelines.

Data Analysis, Reporting & Forecasting:

• Implement a rigorous data-driven approach to enrollment management. Oversee regular, comprehensive reports on all key admissions metrics (e.g., inquiry-to-application conversion, yield rates, attrition).
• Develop accurate, data-informed enrolment projections and forecasts to guide strategic planning, budget allocation, and school capacity management. Working with IT to automate where possible.
• Translate complex data sets into clear, actionable insights and present findings and recommendations to the senior leadership team to support informed decision-making.

Team Leadership & Development:

• Lead, mentor, and support a team of School Admissions Managers, fostering a culture of high performance, collaboration, and data literacy.
• Support school AMX Directors to conduct regular performance reviews based on KPIs and create personalized professional development plans for their admissions teams.
• Facilitate regional training and communities of practice to share best practices and ensure consistency in data entry, analysis, and customer service standards.

Process Optimization & Technology:

• Standardize and optimize the end-to-end admissions and enrollment process across all schools, ensuring a seamless and efficient experience for families.
• Oversee the admissions CRM and related technologies, leveraging their full potential for pipeline management, automated communications, and advanced data analytics.
• Continuously review and improve processes to reduce friction, shorten the inquiry-to-enrollment cycle, and improve conversion rates.

Customer Experience & Cross-Functional Collaboration:

• Champion an exceptional customer experience for all prospective families, from first inquiry through to enrollment.
• Work closely with the Regional Marketing team to align admissions data with marketing strategies, developing targeted campaigns based on market insights.
• Partner with the Academic and Leadership teams to ensure alignment on school capacity, class placements, and entry requirements.
• Collaborate with the Finance Department on fee structures, scholarships, and payment plans.

Essential Skills and Experience

Essential:

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• Minimum of 8-10 years of progressive experience in admissions, sales, or marketing, ideally within the education sector.
• Proven track record of developing and implementing successful enrollment strategies that meet ambitious targets.
• Extensive experience with Admissions CRMs (e.g., OpenApply, Finalsite, Salesforce) and data analysis.
• Demonstrated experience in managing budgets, forecasting, and reporting on key metrics.
• Exceptional leadership skills with a proven ability to manage, motivate, and develop high-performing teams.
• Working English mandatory, Mandarin a benefit.

Desirable:

• Master's degree in a relevant field.
• Experience in international education and an understanding of the unique needs of expatriate and local communities.
• Experience in a fast-paced, target-driven commercial environment.

Person Specification & Competencies:

• Strategic & Commercial Acumen: Ability to think strategically, analyze data, and make decisions that drive growth and operational efficiency.
• Exceptional Communicator: Influential and articulate communicator, adept at engaging with diverse stakeholders including prospective parents, school leaders, and corporate executives. Able to work in a matrix organisation.
• High Empathy & Intercultural Sensitivity: Naturally understands the anxieties and needs of families relocating internationally. Builds rapport easily with people from diverse cultural backgrounds.
• Results-Oriented: Driven to achieve and exceed targets, with a persistent and proactive approach.
• Collaborative Influencer: Builds strong, trusting relationships across departments (Marketing, Finance, Academics) to drive a unified enrollment strategy.
• Process-Optimizer: A keen eye for detail and a passion for creating streamlined, user-friendly processes.
• Resilient & Adaptable: Thrives in a dynamic environment and remains calm and solution-focused under pressure.

Develop Safe and Supportive Learning Environment

EiM employees are committed to safeguarding and to promoting the welfare of children and young people. They ensure a secure, stimulating and well managed learning environment that promotes a sense of safety, support and wellbeing.

EIM believes that each employee makes a significant contribution to our success and that contributions should not be limited by the assigned responsibilities. Therefore, this job description is designed to outline primary responsibilities but not limit the employee nor EIM to only the work identified. It is the expectation of the Company, that each employee will offer his/her services wherever and whenever necessary to ensure the success of our organisation. All appointments are subject to an interview, identity and background checks, social media checks in conjunction with a successful visa/work permit application (for expat candidates).

Equity Diversity Inclusion Statement

EiM is committed to diversity within its team, organisational practices, policies and culture. It recognises that people with different backgrounds, skills, attitudes and experiences bring fresh ideas and perceptions, and it encourages and leverages these differences to make its work more relevant and approachable. EiM will not discriminate or tolerate discriminatory behaviour on any grounds such as, but not limited to, race, gender, disability, nationality, national or ethnic origin, religion or belief, marital/partnership or family status, sexual orientation, age or socioeconomic background. EiM strives to be an inclusive workplace where everyone feels a sense of belonging, has a voice, can raise concerns, and feels comfortable and confident. It expects everyone who works with it to share this commitment and to act accordingly, as it aspires to best serve the EiM mission and its community.