Senior CRM Manager

Responsibilities
Reporting to the Director, Consumer Engagement, this role will lead CRM strategy and execution for key Prestige brands (Gucci and Chloé).

The Senior Manager will own day-to-day CRM planning, consumer engagement journeys, data insights translation, and cross-functional coordination to drive measurable growth in consumer recruitment, conversion, and retention.

Your main focus :

• CRM Strategy & Execution
• Develop and implement annual CRM plans for Gucci and Chloé, aligned with brand priorities and campaign calendars.
• Drive CRM KPIs including new user recruitment, activation, retention, and loyalty program engagement.
• Lead campaign planning, segmentation, and CRM content coordination across WeChat, EC platforms, and offline boutiques.
• Ensure seamless integration of CRM across touchpoints (Department Store, FSS, TMALL, JD, WeChat, etc.).
• Data & Insight Management
• Leverage CRM database and dashboards to generate actionable insights on consumer lifecycle and segmentation.
• Partner with Data & Tech Manager to optimize CRM systems, automation, and reporting tools (Cockpit, Salesforce, etc.).
• Conduct competitor benchmarking and consumer behavior analysis to identify opportunities.
• Agency & Cross-Functional Collaboration
• Manage CRM and WeChat agencies to ensure quality execution, tracking, and ROI delivery.
• Collaborate closely with Marketing, E-Com, Retail, and CMI teams to align CRM actions with campaign and business objectives.
• Consolidate CRM learnings and best practices for management review.
• Leadership & Development
• Supervise brand CRM managers (e.g., Gucci, Chloé).
• Provide training and guidance to enhance CRM execution excellence across the team.
• Support Director, CE in driving CRM transformation projects and system upgrades.

YOU ARE A COTY FIT

You are a
hands-on CRM leader
passionate about understanding consumers, turning insights into action, and building loyalty through creativity and precision. You thrive in a fast-paced environment, balancing strategic thinking with operational excellence.

• Bachelor's degree in business, Marketing, or related fields.
• 6–8 years of CRM / Consumer Engagement experience, preferably in luxury or beauty.
• Strong operational experience in CRM campaign execution and data-driven marketing.
• Proficient in using CRM tools and analytics (e.g., Salesforce, CDP, Power BI, or equivalent, loyalty program).
• Strong project management and cross-functional collaboration skills.
• Fluent in Mandarin and English; experience in international environments preferred

Our Benefits
Some of the benefits you will receive are:

• A salary that matches your knowledge and experience
• Great holiday benefits
• Comprehensive medical and commercial insurance
• Fair rewards given based on performance and individual abilities

RECRUITMENT PROCESS

• Our recruiter will contact you within 10 working days.
• A telephone/online introductory meeting follows.
• A first online/in-person interview
• A second interview
• You will receive a proposal with the terms of employment.

About Coty
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty

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