Senior Specialist

6 days ago

Shanghai, Shanghai, China Apple Full time CN¥900,000 - CN¥1,200,000 per year
Imagine what you could do here The people here at Apple don't just create products — they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Digital Experience and Merchandising (DE&M) team defines, develops and delivers an exceptional shopping experience for Apple Store Online customers across all of our digital platforms. As a Senior Specialist in Digital Marketing & Merchandising, you will play a key role in developing innovative regional merchandising and story telling strategies that captivate customers and support purchase confidence. You will have the opportunity to shape how people shop, driving innovation and creating best-in-class experiences for Apple customers.

Description
This role will drive the planning and execution of regional digital merchandising strategies including for campaigns and promotions on Apple flagship stores on China marketplaces and social platforms. This individual will use an understanding of business goals, commercial programs, customer journeys and friction points to continuously optimize the e-commerce experience.

Minimum Qualifications
8+ years of experience in digital commerce, marketing, customer experience, digital merchandising, or equivalent experience
Deep knowledge in China digital/social commerce platforms
Fluent English and Chinese

Preferred Qualifications
- Experience working closely with creative and UX teams to create innovative customer experiences.

BA/BS in related field.
Experience enhancing digital merchandising performance through data-driven insights.
Solid communication and presentation skills.
Good understanding of China e-commerce platforms, regional retail trends, including shopping behaviors, consumer preferences and conversion optimization strategies.
Familiar with using platform analytics reporting tools, Adobe analytics and Tableau
Demonstrates Apple's values of inclusion and diversity.

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