产品经理|Product Manager

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 12 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,600 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran¬d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

For the opening on our Product marketing team, we're looking for a 'owner' and 'doer', can independently in charge of product line, from product strategy to communication. Someone who's energetic and proactive. You're someone who has good knowledge of product and consumer, based on the deep insight of China cosmetic market. Welcoming the challenge may face and combine product key message into variety communication ways: social, visual, media, etc. You are someone with honest and open-minded, generally great with people and eager to learn. You know how to make a best-guess decision and that sometimes it's better to try and learn and fail than to put off an attempt. You are someone who's worked in an Agile framework and can write crisp user stories and sharp acceptance criteria in your perspective. You know what a product manager is and isn't, and crucially, you know how being a product manager differs from being a project manager, a scrum master, a product designer, or an engineer. You love working in Product marketing, and you have great fun doing it

As an Product Manager you will

• You will fulfil a 'Product Owner' role for Face category under the Marketing team

• Understanding Brand building and maintaining brand DNA, deploy in product positioning and marketing, manage the marketing rollout plan.

• You will own squad backlog/priority and let China's need been heard by global, closely align to Engineering and Product Design (packaging, formula, positioning etc)

• You will be the focal point of wide-range collaboration and advice built on trust.

• Responsible for planning, executing, and overseeing the digital & social marketing campaign to raise brand awareness and value.

• Identify and track consumer and commercial insights and trends. Work with relevant business partners to collect and analyse data. Leverage learnings to inform brand strategies.

• Defining the digital communication strategy, including media buy, KOL collaboration, SEO, SEM, demand generation activation, content marketing, EC platform co-op digital activation etc.

• Understand or keep learning attitude on social platform and know how to build awareness through KOL seeding, especially on LRB and Douyin.

• Supervise and monitor the campaign execution of agency including campaign social and media proposal, buying process, campaign post buy etc.

• Develop marketing budgets and expense to maximize the potential for driving the best business KPIs by Benchmark digital marketing programs against competitive and ever evolving landscape to surface best/new practices in the industry.

Who you will work with

• Reporting into senior category marketing manager.

About you

• Strategically influence (sometimes, direct) initiatives on the basis of data and knowledge in-domain.

• Experience of managing work in highly volatile scenarios.

• Broad knowledge of product development.

• Strong teamwork and communication skills.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Generous staff discount

• Regular Charlotte Tilbury gifts (by quarterly)

• Amazing Magic Discount in retail stores

• Birthday day-off

• 16 days annual leave plus public holidays

• Supplementary medical insurance

• Flexible working hours and diversity culture & environment

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page