Content EC Assistant Manager/内容电商助理经理

2 weeks ago

Shanghai, Shanghai, China 联合利华服务(合肥)有限公司上海分公司 Full time

工作职责:

Content EC Assistant Manager

I. Job Responsibilities

  • Content Development
  • Content Planning and execution: Responsible for planning, shooting, editing, and publishing short video content, keep improving the quality of video content, and increasing brand exposure and user engagement.
  • Influencer Collaboration: Seek out and collaborate with KOLs and KOCs to promote products and increase sales and brand awareness.
  • Internal cross-departmental communication:cooperate with marketing to develop Band KOL Matrix and continue to optimize
  • Daily Store Operation Management
  • Product Management: Responsible for product listing and delisting, ensuring the accuracy and completeness of product information, optimizing product descriptions and images to enhance product appeal.
  • Activity Planning and Execution: Support and develop marketing activity plans for in-store landing
  • Data Monitoring and Analysis: Daily monitor store operation data, including traffic, conversion rates, ATV, and ROI, analyze data trends, and provide a basis for operational strategy adjustments.
  • Customer Service: Promptly handle customer inquiries and complaints to improve customer satisfaction and loyalty.
  • Fan Interaction: Interact with fans on the platform, respond to comments, and enhance fan stickiness.
  • Customer Relationship Maintenance: Establish and maintain good relationships with customers, including influencers, suppliers, and other partners.
  • DP management

II. Job Requirements

  • Minimum 2-year DY Ecommerce operation experience, Candidates with successful operation cases background is preferred
  • Proficient in using Douyin's operation tools, and familiar with traffic mechanisms
  • Excellent content planning and creation skills, able to produce engaging short video content.
  • Strong customer and consumer focus and insight in B2B business is preferred
  • Good communication skills and teamwork spirit, able to effectively collaborate with cross functions.
  • Quick-learner and devote himself/herself to Douyin with passion for Food

内容电商运营助理经理

这个位置主要是在抖音等内容电商平台,通过原创短视频批量制作的方式,借助DP和内部团队的拍摄合作,寻找平台的小B端餐饮用户的痛点并完成即时转化,

候选人必须要有短视频制作的能力或经验,对抖音电商有大概理解并对2B的餐饮业务感兴趣

一、岗位职责

1内容开发

  • 内容规划与执行:负责短视频内容的策划、拍摄、编辑和发布,不断提升视频内容质量,增加品牌曝光度和用户参与度。
  • 网红合作:寻找并与KOL/KOC合作,推广产品,提升销量和品牌知名度。
  • 内部跨部门沟通:与市场部门合作,发展品牌KOL矩阵,并持续优化。
  • DP管理和内部拍摄团队管理协调

2日常店铺运营管理

  • 产品管理:负责产品的上架与下架,确保产品信息准确完整,优化产品描述和图片,提升产品吸引力。
  • 活动规划与执行:支持并制定店内营销活动策划,实现活动落地。
  • 数据监控与分析:日常监控店铺运营数据,包括流量、转化率、平均交易额(ATV)和投资回报率(ROI),分析数据趋势,为运营策略调整提供依据。
  • 客户服务:及时处理客户咨询和投诉,提升客户满意度和忠诚度。
  • 粉丝互动:在平台上与粉丝互动,回复评论,增强粉丝粘性。
  • 客户关系维护:建立并维护与客户(包括达人、供应商和其他合作伙伴)的良好关系。

二、任职要求

  • 至少2年抖音电商运营经验,有成功运营案例背景者优先。
  • 熟练使用抖音运营工具,熟悉流量分发获取机制。
  • 具备出色的内容规划和创作能力,能够制作吸引人的短视频内容。
  • 强烈的客户和消费者导向,对B2B业务有深入见解者优先。
  • 良好的沟通能力和团队合作精神,能够有效跨部门协作。
  • 学习能力强,对抖音充满热情,尤其对食品领域有浓厚兴趣。

任职条件:

Same as above.

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