市场经理-偏头痛

POSITION SUMMARY

Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.

Responsibilities

Portfolio Management

• Support portfolio Mkt lead E.N.Dgrowth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of  the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
• Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc  to get alignment
• Input to the country OP plan
• Interface with WWT to gain support
• Prepare report for global & country level internal communication

Organization Effectiveness and People Development

• Assist the senior Marketing Manager or MKT. LEAD to develop effective team structure to support the growth of business
• Assist the senior Marketing Manager or MKT. LEAD to establish competency requirement for every marketing position and performance standard for the major market programs
• For the portfolio lead, develop subordinates through coaching and training programs

Resource Management

• Lead team in the portfolio (or big strategic brand)  budget planning and control

Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and  P&L

POSITION RESPONSIBILITIES

Accountable

Lead portfolio or big strategic brand strategies and plan Review and actively contribute to brands  plan and A&P allocation Lead the review of  product life cycle management strategy with cross function team. Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs Interface with WWT to gain support on relevant TA or brand For the big strategic brand marketing manager Promo Meetings: Manage compliance review of materials Develop promotional meetings strategy (with senior marketing manager or MKT. LEAD)

s Validate brand-specific messages, design training (w/medical, regulatory)

s Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Shared Accountability

Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead, GCO , senior marketing manager or MKT. LEAD) Long-range forecasting (with BU Lead, senior marketing manager or MKT. LEAD) Revenue adjustments, as needed (with BU Lead, senior marketing manager or MKT. LEAD) Develop TA life cycle management strategy with senior marketing manager or MKT. LEAD and WWT

s Develop effective structure with senior marketing manager or MKT. LEAD and BU Head.

s Develop MKT team competency with senior marketing manager or MKT. LEAD

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.