Sales Director

6 days ago

Shanghai, Shanghai, China Hays Full time CN¥2,500,000 - CN¥5,000,000 per year

The Sales Director will lead and drive the sales strategy for a leading home appliance company across both
retail
and
project channels
. This role is responsible for achieving revenue targets, expanding market share, and building strong relationships with key stakeholders including distributors, retailers, developers, and project contractors. The Sales Director will oversee a high-performing sales team and collaborate closely with marketing, product, and operations to deliver sustainable growth.

Responsibilities

  • Strategic Leadership
  • Develop and execute sales strategies for retail and project channels aligned with company objectives.
  • Identify growth opportunities, market trends, and competitive positioning to strengthen brand presence.
  • Retail Channel Management
  • Build and maintain strong relationships with major retailers, distributors, and e-commerce partners.
  • Drive sell-in and sell-out activities, promotional campaigns, and merchandising initiatives.
  • Monitor retail performance metrics and optimize channel profitability.
  • Project Channel Management
  • Lead business development with property developers, contractors, architects, and consultants.
  • Secure large-scale project deals (residential, commercial, hospitality) by positioning product solutions.
  • Negotiate contracts, pricing, and delivery schedules to meet project requirements.
  • Team Leadership
  • Recruit, train, and mentor a high-performing sales team across both channels.
  • Set clear KPIs, monitor performance, and foster a culture of accountability and excellence.
  • Financial & Operational Management
  • Own the sales budget, forecasting, and reporting processes.
  • Ensure compliance with company policies, pricing structures, and margin targets.
  • Collaborate with supply chain and operations to ensure timely product availability.
  • Cross-Functional Collaboration
  • Work closely with marketing to design campaigns tailored for retail and project audiences.
  • Provide market feedback to product development teams to influence innovation and portfolio expansion.

Qualifications

  • Bachelor's degree in Business, Marketing, or related field; MBA preferred.
  • 10+ years of progressive sales experience, with at least 5 years in a leadership role.
  • Proven track record in
    home appliances, consumer electronics, or related industries
    .
  • Strong experience managing both retail and project channels.
  • Excellent negotiation, communication, and stakeholder management skills.
  • Ability to lead diverse teams and deliver results in a fast-paced environment.

Please reach to for more information

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