National Special Channels Director

2 days ago

Shanghai, Shanghai, China Michael Page Full time
  • a fast-expanding beverage brand
  • strong autonomy , and clear career progression

About Our Client
Our client is a fast-growing player in the beverage industry, known for its innovative approach and strong presence in the Chinese and overseas market. With a commitment to quality and customer experience, the company is expanding its reach through special channels and strategic partnerships nationwide.

Job Description

  • Develop and implement national sales strategies for special channels, including airline catering, hotels, private clubs, and other premium segments, ensuring annual targets are achieved.
  • Build and maintain strong relationships with key accounts in airline catering and high-end channels to drive brand visibility and market share.
  • Lead and manage the national sales team, providing training, performance management, and talent development to build a high-performing organization.
  • Analyze market trends, design pricing strategies and promotional plans, and optimize channel structure across regions.
  • Collaborate with marketing, supply chain, and finance teams to ensure smooth project execution and customer satisfaction.

The Successful Applicant

  • Bachelor's degree or above, preferably in Marketing or related fields.
  • Minimum 8 years of experience in coffee, beverage, wine & spirits, or premium FMCG sales, with at least 3 years in nationwide channel management.
  • Strong knowledge of airline catering and premium channel operations; existing client network is a plus.
  • Excellent strategic thinking, negotiation, and communication skills; results-driven and highly adaptable.
  • Willingness to travel extensively across China.

What's on Offer

  • Annual salary RMB 800K-1M, plus performance bonus.
  • Comprehensive corporate benefits package.
  • Opportunity to work with international and domestic brands and advance your career in a dynamic, growing market.

Contact: Iris Xie
Quote job ref: JN

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