Brand Manager

We are hiring a Brand Manager to join our China Marketing Team.

Purpose:

This is a high-impact role requiring strategic thinking, leadership, and execution capabilities. As the Brand Manager for our largest and most strategic vitamin portfolio in China, you will be responsible for the full spectrum of brand management – from driving New Product Development (NPD) and crafting compelling local brand communications to optimizing media investments and collaborating deeply with Sales to achieve ambitious growth targets.

This role will navigate significant complexity, managing both locally led initiatives and global projects, while acting as the primary brand owner and strategic voice internally and externally. This role demands a proven ability to lead cross-functional teams, and thrive in a demanding, matrixed environment.

Responsibilities include:

End-to-End New Product Development (NPD) Leadership & Execution:

• China-Led Projects:
  Strategically lead the entire NPD lifecycle for China-specific initiatives – from initial concept ideation and feasibility assessment, through formulation, packaging design, regulatory compliance, forecasting, and ultimately, flawless launch execution. Drive alignment and secure buy-in across R&D, Supply Chain, Regulatory, Finance, Sales, and external agencies.
• Global Project Support:
  Act as the crucial China representative for global NPD initiatives. Provide deep local consumer, market, and regulatory insights to shape global development. Own the China demand forecast (S&OP process) and ensure seamless local adaptation and execution of global launches within the China market context.

Integrated Brand Communications & Campaign Management:

• Develop and execute comprehensive, insight-driven local brand communication strategies across all consumer touchpoints (ATL, BTL, Digital, Social, eCommerce).
• Lead the briefing, development, localization, and production of all brand assets (Key Visuals - KV, Short Video, Point-of-Sale Materials - POSM, eCommerce assets, trade marketing materials, digital content).
• Ensure brand consistency and message effectiveness while adapting core global assets for maximum local relevance and impact.

Strategic Media Planning & Optimization:

• Continuously monitor campaign performance, conduct rigorous ROI analysis, and drive optimization of media effectiveness through data-driven content and channel adjustments.

Sales Collaboration & Channel Strategy:

• Work hand-in-hand with the Sales team to develop differentiated channel strategies (e.g., Key Accounts, Pharmacy, Pure Player eCom, Specialty Retail) and activation plans.

Market & Competitor Intelligence:

• Establish and maintain a robust system for continuous competitor and market monitoring. Track competitor NPD launches, marketing campaigns, pricing strategies, and distribution moves.
• Analyse market trends, consumer shifts, and regulatory changes to identify opportunities and threats, providing timely insights and recommendations to shape brand strategy.

Demand Forecasting & Business Planning Support:

• Collaborate closely with Sales and Supply Chain teams to develop accurate monthly demand forecasts (S&OP).
• Provide robust marketing inputs and forward-looking action plans to support forecast accuracy.

Strategic Storytelling & Customer management

• Develop high-quality, persuasive presentations for diverse internal and external stakeholders (Local Management, Regional/Global Teams, Sales Force, Key Customers).
• Act as the primary brand owner and spokesperson, confidently presenting brand strategies, performance, and plans in various forums.

Budget Management & Financial Stewardship:

• Own the development, management, and tracking of the brand marketing budget (ATL, BTL, Digital, NPD launch).
• Ensure accurate budget allocation, timely invoice processing, and rigorous cost control, providing regular financial updates.

Who are you?

• Education:
  Bachelor's degree & above
• Ecom & social
  : preferably experience with eCom & social marketing.
• Experience:
  Minimum 3-4 years of progressive brand management experience within
  FMCG,
  Proven experience managing complex brands is essential. Experience in the China market is mandatory.
• NPD Experience:
  have fundamental understanding of insight driven NPD process.
• Marketing Communications:
  Experienced in developing and executing integrated marketing campaigns Proficiency in briefing and managing creative agencies.
• Analytical & Strategic:
  Excellent analytical skills with the ability to interpret market data, consumer insights, and financials to drive strategic decisions. Competitor analysis proficiency.
• Adaptability & Drive:
  Thrives in a fast-paced, complex, and ambiguous environment. Results-oriented, proactive, and possesses strong problem-solving skills.
• Language:
  Fluency in Mandarin Chinese and English (written and spoken) is essential.

Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.

Blackmores Group operates in over 12 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices across South East Asia and China.

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.