Social, PR

该职位来源于猎聘 Part—Time Job: Job Summary As the Marketing Communications Manager for TEMPUR China, you will be responsible for formulating and implementing comprehensive yearly plan on public relations, social media and events. Your role is crucial in enhancing TEMPUR's luxury brand image, managing media relations, and executing large - scale offline events like expos or brand collaboration. Through cross functional collaboration, this role is critical to drive cultural relevance and national reach for the brand, support the sustainable growth of our business through impactful brand & product storytelling, as well as foster stronger relations with external stakeholders, including brand ambassadors, athletes, celebrities, and media, etc. We are actively seeking passionate candidates who are eager to contribute their enthusiasm and expertise to join our dynamic team and pursuing "better sleep for everyone, every night, around the world". 2. Key Responsibilities Social Media Management

• Develop and execute social media strategies across multiple platforms (WeChat, Weibo, Rednote, Douyin, etc.) to increase brand awareness, drive engagement, and build a loyal community.
• Create and curate high - quality, engaging content including text, images, videos, and infographics that align with TEMPUR's brand values and marketing campaigns.
• Monitor social media trends, analyze metrics (such as reach, engagement, and conversion rates), and use insights to optimize social media efforts. Respond to user comments, messages, and reviews in a timely and professional manner. Manage agency daily execution and review performance.

Public Relations

• Build and maintain strong relationships with key media partners, including journalists, editors, and influencers in the lifestyle, fashion, home, and health - related industries.
• Develop and distribute press releases, media pitches, and other PR materials to promote TEMPUR brand & product stories, and corporate initiatives.
• Plan and organize media and co-brand events such as press conferences, media briefings, and product launches. Coordinate interviews for company spokespersons and ensure accurate media coverage.
• Track and analyze media coverage to measure the effectiveness of PR efforts. Provide regular reports on media exposure, sentiment analysis, and key messaging penetration. Event Management
• Take full - scale responsibility for the planning, organization, and execution of offline events, i.e. expos, co-brand events etc. This includes defining event objectives, target audiences, and overall themes.
• Coordinate with internal teams (marketing, sales, product) and external partners (vendors, contractors, event agencies) to ensure seamless event execution.
• Develop event budgets, monitor expenses, and ensure cost - effectiveness. Negotiate contracts with suppliers and partners to secure the best possible terms.
• Create event marketing and communication plans to maximize event visibility and impact. This includes promoting the event through social media, email marketing, and PR efforts.
• On - site, oversee event operations, manage staff and volunteers, and handle any issues or emergencies that may arise.
• After the event, conduct a comprehensive evaluation of event performance, gather feedback from attendees and partners, and use insights to improve future events. 3. Requirements
• Bachelor's degree or above in Public Relations, Marketing, Communications, or a related field.
• At least 5 - 8 years of relevant work experience.

Experience in PR / digital / advertising agency is a plus.

• Proven track record in PR, event management, and social media marketing and executing successful marketing campaigns. Experience in the home, bedding, or consumer goods industry is preferred. Have a keen understanding of the media and social landscapes in China.
• Fluency in written and spoken English and Chinese for effective communication in a multicultural environment.
• Very strong attention to detail and time management
• Creativity and innovation in developing marketing initiatives.
• Work scope may be adjusted according to business changes/needs 工作简介: 作为坦普尔中国的市场传播经理,你将负责制定和实施公共关系、社交媒体和活动的综合年度计划。你的角色在提升TEMPUR奢侈品牌形象、管理媒体关系以及执行大型线下活动(如博览会或品牌合作)方面至关重要。通过跨职能合作,这一角色对于推动品牌的文化相关性和全国影响力至关重要,通过有影响力的品牌和产品故事来支持我们业务的可持续增长,并与外部利益相关者(包括品牌大使、运动员、名人和媒体等)建立更牢固的关系。 我们正在积极寻找充满激情的候选人,他们渴望贡献他们的热情和专业知识,加入我们充满活力的团队,追求"让世界各地的每个人每天晚上都有更好的睡眠"。 2. 主要职责 社交媒体管理
• 开发和执行跨多个平台的社交媒体策略(b微信,微博,小红书,抖音等),以提高品牌知名度,推动参与,并建立忠诚的社区。
• 创建和策划高质量、引人入胜的内容,包括文字、图片、视频和信息图表,与TEMPUR的品牌价值和营销活动保持一致。
• 监控社交媒体趋势,分析指标(如覆盖面、参与度和转化率),并利用洞察力来优化社交媒体工作。及时、专业地回复用户的评论、消息和评论。管理代理商的日常执行和绩效评估。 公共关系
• 与主要媒体合作伙伴建立并保持良好的关系,包括生活方式、时尚、家居和健康相关行业的记者、编辑和有影响力的人。
• 开发和分发新闻稿、媒体宣传和其他公关材料,以推广TEMPUR品牌和产品故事以及公司计划。
• 策划和组织媒体和联合品牌活动,如新闻发布会、媒体吹风会和产品发布会。协调公司发言人的采访,确保媒体准确报道。
• 跟踪和分析媒体报道,以衡量公关工作的有效性。定期提供媒体曝光、情绪分析和关键信息渗透的报告。 事件管理
• 全面负责线下活动的策划、组织和执行,如展会、联合品牌活动等。这包括定义事件目标、目标受众和总体主题。
• 与内部团队(市场、销售、产品)和外部合作伙伴(供应商、承包商、活动代理)协调,确保活动的无缝执行。
• 制定活动预算,监控费用,确保成本效益。与供应商和合作伙伴协商合同,以确保最合适的条款。
• 制定活动营销和传播计划,以最大限度地提高活动的知名度和影响力。这包括通过社交媒体、电子邮件营销和公关努力来推广活动。
• 在现场,监督活动运作,管理员工和志愿者,并处理可能出现的任何问题或紧急情况。
• 活动结束后,对活动表现进行全面评估,收集与会者和合作伙伴的反馈意见,并利用这些意见来改进未来的活动。 3. 招聘要求
• 公共关系、市场营销、传播或相关专业本科以上学历。
• 至少5 - 8年相关工作经验。有公关/数字/广告代理经验者优先。
• 在公关,活动管理,社交媒体营销和执行成功的营销活动方面有良好的记录。有家居、床上用品或消费品行业工作经验者优先。对中国的媒体和社会格局有敏锐的理解。
• 流利的中英文书写和口语能力,能在多元文化环境中进行有效沟通。
• 非常注重细节和时间管理
• 开发市场活动的创意和创新。 *工作范围可根据业务变化/需要进行调整