Marketing Manager

About us
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it's the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world's most admired premium wine company.
TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region's more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

What's in it for you
- Attractive remuneration and healthcare benefits
- 20 days of paid annual leave per year
- Flexible work arrangement to support your wellbeing
- Outstanding career development opportunities to realise your full potential
- Collaborative and inclusive culture where people and performance thrive

About the role
- To support data analytics and insights agenda for Penfolds China
- To manage and facilitate NPD projects with cross function teams
- To be key point of contact between Penfolds China and the global insights team
1)Insight & strategy
Lead all consumer and shopper insights projects with global insights team collaboration, clearly articulate insights output and business implications
-Play the role of "Voice of Consumer and Shopper" within organization
Lead the development of research briefs that harness diverse data sources—including digital platforms, social media, and both online and offline channels—to uncover high-quality insights.
Stay at the forefront of research innovation by exploring and applying advanced methodologies that unlock deeper consumer understanding.
Monitor emerging consumer trends and translate them into actionable business strategies that drive relevance and growth.
Collaborate with the China Marketing Director to identify gaps in consumer understanding and contribute to the development of the annual Consumer Insights roadmap.
Serve as the consumer insights lead in annual brand planning, ensuring that consumer perspectives are embedded throughout strategic decision-making.
2)Innovation & Data-Driven Consumer Experience
Advocate for a seamless and impactful consumer journey, identifying opportunities to drive innovation and unlock growth across touchpoints.
Utilize integrated CRM data and other consumer intelligence sources to uncover actionable insights and recommend strategic enhancements to CRM initiatives.
Aggregate and interpret detailed market intelligence—including social listening and behavioral data—to inform tiered market strategies and activation plans tailored to local dynamics.
3)Data Analytics
Support market analytics agenda and drive relevant insights into business decisions
Responsible for internal depletion data analytics to monitor brand performance across channels/customers/sub-brands
Work with finance team to develop value chain for existing and new-to-markets product ranges
Lead the NPD process from end to end with cross function team support, ensure NPD ideas move through GATE process and KPI delivery
4)Agencies Management
Build clear understanding on key agency strength and weakness in market
Responsible for managing insights output from agency partners
Ensuring agency conduct research in a compliant way, adherence to responsible research protocol
5)Safety
Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health & Safety

About you:
10 years' consumer planning, research or brand management experience, gained in either market research, advertising or digital agencies, and/ or on client side
Strong market research competency to ensure the high-quality implementation of projects
Applied data analytics experience across marketing mix, and broader awareness of new methodologies and approach
Strong understanding of marketing strategy, planning competency, budgeting and priority setting
Capability to build positive working relationships with colleagues and key stakeholders
Strong problem solving and thinking skills, and the confidence to try new solutions
Excellent written, verbal and interpersonal communication skills, and the ability to generate and activate actionable insights into business recommendations
High level proficiency with MS Office applications, especially Excel and Power Point and experience with statistical software preferred