Marketing Assistant

该职位来源于猎聘 About ITC

Join ITC, a trailblazing force with offices in Shanghai, Singapore, Saigon and Melbourne. We are a hub of innovation for Fortune 500 companies and industry leaders, guiding them through the complexities of the Chinese and APAC markets.

At ITC, you'll play a pivotal role in transforming their business landscapes using cutting-edge MarTech, e-Commerce, and Omnichannel solutions. As part of our team, you'll not only witness but also contribute to significant ROI achievements and market successes. We're not just navigating the future of digital commerce; we're creating it.

Our Expertise Includes
Digital Transformation & Change Management (including Digital Transformation Talent Augmentation)

CRM, CDP, Data, Marketing Automation & Clienteling

Tailor-made Digital & Commerce Experiences: WeChat Mini Programs, Websites, Apps

System Integration, APIs & Infrastructure Management

About This Position
This position requires a high level of proactivity and a self-driven mindset. You will be placed in ITC Marketing Department, delivering on our digital transformation services and communicating directly with the clients mainly in English. In addition, you will also occasionally help our Consulting team on their strategy proposals to win more deals.

We are a team of highly-proactive individuals that work seamlessly as a team, supporting one another for continuous growth and knowledge building. We place strong emphasis on investing in our teammates' progression over time. And such, we are looking for an A-player that can really contribute to the team with innovative ideas and strategic value.

Our services target Mainland China as the key market and other Asian markets such as Vietnam, Singapore, Hong Kong. Therefore, the channels that we're targeting can be different, but with a global outreach. All the more reasons why we're looking for an A Player

Responsibilities
Marketing (70%)

Collaborate with different departments: Strategy & Consulting, Tech, and Design to suggest content strategy and create effective content on topics such as eCommerce, Marketing Automation, Clienteling, CRM, China Digital Landscape, etc.

Help plan content publishing calendar, create, and publish engaging long- and short-form content for our main channels, including: ITC Website Blog and Projects (case studies), LinkedIn, Newsletter, Whitepaper/Report, WeChat, and partners' channels and industry publications.

Help plan, develop, and implement SEO and PPC activities, including recommending changes to the website architecture, content, keyword placement and density, linking, and other factors.

Deliver detailed marketing KPI reports (lead generation, website traffic, social media engagement) with visualized dashboards and actionable insights across all channels.

Support ITC event organization and promotions

Implement other branding activities.

LinkedIn Lead Generation / Lead Qualification to attract new business opportunities (20%)

Implement daily outbound communications via LinkedIn to targeted potential leads in order to plan meetings to explore partnership synergies

Attend & assist lead qualification communication and meetings with meeting summaries

Assist in strategic planning, analysis and implementation for LinkedIn lead generation activities

CRM Management & Reporting (10%)

Take ownership of CRM and Email Marketing System updates for lead management, ensuring the systems and processes are properly respected.

Use Excel or other analytics tools to identify trends and propose action courses to further enhance company's activities

Requirements
As an A-Player, you will have:

Current studying in Marketing / Digital or relevant fields

Strong communication in English (speaking, writing, listening, reading) and researching skills to facilitate cross-border discussions and content writing

Great visualization skills

Excellent attention to details / detailed-oriented

Quick learner, adaptive to difficult digital concepts and workflows

Strong logical thinking, analytical and problem-solving skills

Experienced with Excel, Advanced Excel, PowerBI, and other analytics tools

Versatile and open to different tasks & roles depending on the team's needs

Great team player, positive attitude with eagerness to learn in a fast-paced digital industry

Passionate about Technology, Digital Transformation, eCommerce, Marketing Automation, and other digitalization trends in China & Asia markets

Nice to have:

Existing knowledge or previous experience with China market is highly regarded

Knowledge about the digital landscape, Marketing Automation, CDP, CRM, eCommerce, WeChat, WeCom, Magento, Drupal, Laravel, WordPress, etc...

Efficiency in visualization tools (Photoshop, Figma, Illustrator, etc)

Familiar with WordPress CMS backend