Assistant Trade Marketing Manager

该职位来源于猎聘 Department: Marketing Department Reports to: Trade Marketing Manager Company Introduction We are a leading master agent for premium cosmetic brands, dedicated to bringing world-class beauty experiences to Chinese consumers. Our portfolio includes a range of highly acclaimed skincare, makeup, and fragrance brands. We focus on delivering exceptional products and services through premium channels such as department stores and high-end shopping malls. Mission of the Role As a key supporter of the Trade Marketing Manager, you will assist in developing and executing trade marketing plans for designated skincare brands in department stores and high-end shopping malls. You will drive sales performance, enhance brand image, optimize in-store execution, and empower the frontline Beauty Advisor (BA) team through effective marketing activities and training, ensuring our leading competitiveness in the premium retail environment. Key Responsibilities

• Sales Support & Business Analysis o Assist the Trade Marketing Manager in analyzing sales data (Sell-in & Sell-out) and tracking the achievement of sales targets for skincare categories across stores. o Prepare regular business reports, including weekly/monthly reports and post-campaign reviews, providing valuable business insights and recommendations. o Monitor channel inventory levels and collaborate with the sales team to ensure healthy product flow.
• Trade Marketing Campaign Planning & Execution o Assist in planning and implementing offline marketing activities in department stores and high-end shopping malls, such as new product launches, brand weeks, member salons, and holiday promotions. o Manage the application, production, distribution, and tracking of marketing materials, ensuring they align with the brand's premium positioning and in-store visual merchandising standards. o Manage trade marketing campaign budgets to maximize ROI.
• Channel & In-Store Execution Management o Conduct regular store visits to inspect skincare brand counter displays, product inventory, BA service quality, and competitor activities, ensuring an exceptional in-store experience. o Gather store feedback, promptly resolve or escalate execution issues, and act as a bridge between the marketing and sales teams. o Assist in optimizing counter visual merchandising to enhance the brand's appeal and influence in premium environments.
• Training & BA Team Empowerment o Assist in developing training materials (e.g., product manuals, campaign talking points, sales techniques) to ensure the BA team accurately communicates the brand story and product key selling points. o Coordinate and participate in BA training sessions to enhance their product knowledge, sales skills, and member management capabilities. o Assist in designing and executing BA incentive programs to boost team sales motivation.
• Member Management & Customer Relationship o Support the execution of in-store member recruitment and loyalty programs, assisting in analyzing member data to increase repeat purchase rates. o Assist in planning exclusive events for premium members to deepen the emotional connection between the brand and core consumers. Qualifications Must-Have:
• Bachelor's degree or higher in Marketing, Business Administration, or a related field.
• At least 2-3 years of experience in trade marketing, marketing, or sales support, with a background in cosmetics, skincare, or related industries such as luxury goods or FMCG.
• Familiarity with the operational models and marketing characteristics of department stores and high-end shopping malls.
• Excellent communication, coordination, and project management skills, with the ability to collaborate effectively with internal and external teams.
• Data-sensitive, proficient in Excel and PowerPoint for data analysis and report writing.
• Passionate about the beauty industry, with a strong interest in skincare and keen market insights.
• Good aesthetic sense and meticulous attention to detail. Preferred:
• Experience in successfully planning or executing offline campaigns for premium brands.
• Basic financial knowledge, with experience in budget management being a plus.
• Proactive, results-oriented, and capable of handling multiple tasks in a fast-paced environment. We Offer
• A competitive salary and benefits package.
• Career development opportunities in the fast-growing beauty industry.
• A platform to work with leading premium brands in the industry.
• Systematic product and skills training.
• A dynamic and creative team atmosphere.