Trade Marketing Manager

Job title: Trade Marketing Manager

• Location: Shanghai

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.  

Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at

Key Job Responsibility:

l  Responsible for Ecommerce channel business planning and implementation, this includes, but is not limited to, driving target traffic and overseeing optimization of Ecommerce shopping experience to increase conversion rate. Co-work with cross team to manage and collaborate with partner and deliver the business result.

l  Set up the clear monthly, quarterly business building block KPI, monitor GMV achievement and drive course-correction plan.

l  Communicate with partner, platform & agency on routine basis in terms of daily operation, sales & marketing plan and execution of activities and campaigns.

l  Closely monitor partner and agency's daily operation to make sure both business target and brand equity are well delivered.

l  Investment management and continuous tracking of spend, ROI and goal achievements for agreed projects, make and implement recommendations for optimization and ongoing growth.

l  Build JBP partnership relationships with Ecommerce platforms for better business solutions and more efficient investments as playing as the 1st tier core brand.

l  Development and delivery of all relevant appealing channel selling-story and communication touch-points for Ecommerce channel execution.

l  Monitor category trends and competitor activities and drive insight, plan and related capabilities that lead to the competitive growth on Ecommerce platforms.

l  Lead Ecommerce sell-out, GMV data integration and analysis to facilitate team efficient business discussion and decision.

l  All the other Ecommerce channel trade marketing related work assigned by line manager.

Qualifications and skills:

l  3+ years OTC Ecommerce or FMCG Ecommerce trade marketing experience

l  Understanding of Ecommerce channel landscape, driving planning to implementation.

l  Experience in good management and communication with Key Ecommerce accounts.

l  Organized and ability to manage multiple priorities.

l  Good in data analysis and business insight & opportunities development.

l  Good command of spoken and written English.

l  Good communication and relationship building across internal and external stakeholders.

l  Attention to details, good at numbers, resilient and patience.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.