Senior Professional, Brand Comms, GC

2 weeks ago

Shanghai, Shanghai, China Nike Full time

Who You'll Work With
As part of Greater China Brand Communications team, You'll work closely with communications peers at Global and Geo level across the brand, corporate, business and employee communications, as well as in partnership with Nike's consumer X FOP, marketing, sports marketing teams as well as key stakeholders across the enterprise. This role will report to the Sr. Director of Brand Communications, GC.

Who We Are Looking For
We seek a creative communications expert to craft audience-centric media strategies and deliver compelling storytelling that ignites passion for sport and Nike. The ideal candidate will shape powerful narratives to spark meaningful conversations and fuel the love for Nike through tennis, athletes and sports moment.

You thrive at the intersection of sport, creativity, and media, with a relentless drive to innovate and elevate Nike's cultural influence. A proactive problem-solver, you bring communications instincts, a collaborative spirit, and the agility to navigate a dynamic global matrix.

  • 6 years+ in strategic communications, with expertise in China's media landscape (social, digital, print, broadcast).
  • Bachelor's degree or above in journalism, PR, communications, business, advertising & marketing, or related field.
  • Proven cultural acuity and ability to work across large, diverse team at Global and Geo level.
  • Strong relations with media, tastemaker and cultural icon will be preferred.
  • Deep passion for sport and a pulse on design, trends, art, and youth culture.

What You'll Work On

  • Partner with Sport, Brand and Sports marketing teams to develop and execute integrated, audience-first communication strategies.
  • Establish new relationship and strengthen authentic connections including media, thought leaders to build Nike's influence and shift perception.
  • Push boundary for breakthrough storytelling to humanize our brand, drive impact, and build strong local resonates through new channels, content creations and partnership.
  • Work across Greater China and globe to drive energy and Nike's narrative anchored on sport and athletes.
  • Closely work with core comms function and team across enterprise to integrate our offense and to support or drive impactful storytelling opportunities.
  • The individual will also contribute to Geo media events when necessary, as well as support, media training, and staff Nike spokespeople (executives, designers, athletes, catalysts, collaborators, and etc.) where relevant.

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