Trade Marketing Lead

RESPONSIBILITIES

As our Trade MKT Lead, you will be the best commercial partners to help grow the business.

Go-to-Market Driven: Tailored strategies to retail & channel specificities

Brand Centric: Retail owner for perfect store and trade implementation strongly embedded in

the brands

Market Rooted: Fueling and being nourished by markets

Business Focus: Driver of productive and profitable growth

Your main focus :

• Have a thorough understanding of market trend including category, competition, channels, customers, consumers, and shoppers to share inspiring insights and propose actions to capture market opportunities.
• Maintain a thorough understanding of brands, objectives and strategies and provide continuous feedback/input to Coty China management and brand marketing teams.
• Be a great communication bridge between the brand and the field. Clearly deliver brand strategies and marketing programs to sales force, retailors and distributors.
• Deploy GTM and stores based on yearly plan. Set clear brand and promotional guidelines to the channels, ensures top quality of execution, monitor the results, and adjust plans based on learnings.
• Align yearly promotion/ event sales target and resources by brand with leadership team, and build trade marketing plan accordingly.
• Allocate target and resources to channel/ retailer. Build JBP for top stores, strengthen the collaboration, and ensure retailer's continuous support to drive productivity growth
• Closely monitor launches and line performance, as well as competition's activities and results
• Manage sample and GWP usage plan, as well as A&CP spending vs budget.
• Work closely with marketing, VM, Training and CRM team to drive consumer engagement and loyalty
• Define Assortment and perform assortment analytics and optimization (e.g. SKUs to delist/push)

YOU ARE A COTY FIT

As a/an experienced (Trade MKT Lead), you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

Competencies

• Strong strategic thinking and applied marketing skills required
• Position requires excellent leadership skills
• Sales ambitious and result driven
• Extensive knowledge of retailers and channel for beauty industry, focus department store and shopping malls.
• Excellent written and oral communications, excellent presentation skills, ability to communicate with multiple cultures and at senior levels with key customers, senior and international management.
• Travel to China cities

Qualifications and experience

• Degree in Marketing or related discipline
• At least 10 years' working experience including at least 5 years in beauty/ cosmetics industry with an enthusiasm for trade/ retail marketing
• Trade marketing experience is must. E-trade marketing experience is a plus.
• Excellent in spoken and written English.

OUR BENEFITS

As our (TRADE MKT LEAD), some of the benefits you will receive are:

• A salary that matches your knowledge and experience
• Great holiday benefits
• Comprehensive medical and commercial insurance
• Fair rewards given based on performance and individual abilities

RECRUITMENT PROCESS  

1. Our recruiter will contact you within 10 working days.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty

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