Marketing Lead, Central Asia

1 week ago

Shenzhen, Guangdong, China Nothing Full time $120,000 - $180,000 per year

About Nothing
Nothing exists to make tech feel exciting again.

We're building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we've grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we're now sold in 40+ markets with millions of users worldwide.

Key Responsibilities

Demand Generation & Growth

1- Lead end-to-end demand generation campaigns across paid, owned, earned, and partner channels.

2- Build integrated digital-first campaigns that drive measurable growth in awareness, consideration, and conversion.

3- Partner with sales and channel teams to deliver go-to-market activations that accelerate pipeline and revenue.

4- Balance brand-building and performance marketing to maximize ROI.

Localization & Cultural Relevance

1- Adapt global product communications into Central Asia and culturally nuanced narratives that resonate with Central Asian audiences.

2- Identify and tap into regional trends, creators, and digital subcultures to make campaigns authentic and impactful.

3- Build and manage influencer and creator partnerships across tech, fashion, music, and lifestyle to amplify reach.

Cross-Functional Leadership

1- Act as the regional voice within the global marketing structure — bringing local insights into product marketing and GTM discussions.

2- Collaborate with brand, PR, social, and creative teams to deliver cohesive storytelling across all touchpoints.

3- Build, mentor, and inspire a high-performing marketing team and agency network.

Measurement & Insights

1- Define and track regional KPIs across awareness, demand generation, and conversion.

2- Leverage data and cultural insights to optimize campaigns in real time.

3- Provide structured feedback to global teams to inform future positioning and campaign strategy.

Requirements
1- 10+ years of marketing experience, with at least 5 years in a regional role within Turkey.

2- Proven success in digital-first B2C marketing — ideally within consumer tech, mobile, or fast-growth brands.

3- Fluency in Russian(written & spoken) is a must; English fluency is required.

4- Deep understanding of Central Asian consumer behavior, culture, and digital ecosystems (social platforms, influencers, regional media).

5- Track record of delivering high-impact, ROI-driven campaigns in fast-paced environments.

6- Strong experience in influencer/creator marketing, demand generation, and integrated campaign management.

7- Collaborative leader with experience managing teams, agencies, and cross-functional partners.

8- Entrepreneurial, resourceful, and adaptable — comfortable operating with speed and ambiguity.

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