Assistant Brand Manager
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• Business Analysis: collect, trim and consolidate internal & external data to unveil the real business drivers or resolve business barriers to support brand objectives achievement. This role requires handling heavy and critical workload of data analysis, transforming large volumes of information into actionable insights.
• Brand Analysis: analyze brand performance based on BHT, UBA and other relevant reports to identify brand strengths, areas for improvement and digital campaign performance.
• Business Drivenness: Interact with sales management/TMKT to secure execution of key programs, ensuring consistency with brand strategic guidelines. Work with TMK to develop and implement in-store displays, merchandising disciplines, etc., to maximize availability and brand presence.
• NPD: play a critical leading role in NPD projects with meticulous attention to detail, include supporting NPD projects by managing timelines, coordinating project team meetings and following up aligned actions. Assist in product launch forecasting and commercialization, and conduct post-launch tracking and evaluation with guidance.
• Digital Campaign Planning: support the development of the yearly campaign calendar, core ideas and key messages for each campaign. Develop brand core assets based on brand proposition and campaign ideas, ensuring brand consistency and building brand equity.
• Digital Campaign Execution: manage supplier agencies to flawlessly execute agreed end-to-end plans by controlling timelines, execution quality and maximizing spending effectiveness while achieving brand objectives. Write post-event assessments with guidance.
• Research: coordinate with market research agencies on logistical requirements for research projects. Analyze research results (Retail Audit, CUT, concept tests, qualitative studies) and develop MR summaries under the guidance of superior.
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