Regional Promotion Lead

6 months ago


Huang Pu Qu, China 1215 GlaxoSmithKline (China) Investment Co Ltd Full time

Role Purpose 职位目标

以客户为中心,领导区域市场推广团队,结合市场策略卓越执行本地/区域项目;

在品牌策略指导下,执行和支持大型品牌推广项目/活动;同时支持中央市场部相关品牌推广活动。

Key Accountabilities/Responsibilities
主要工作职责

1. 领导项目执行:

领导区域市场推广团队,确保GSK的区域推广活动高质量开展;

领导区域市场推广团队与重点外部专家保持良好的沟通,以支持区域推广会议 ; 领导区域市场推广团队了解区域市场环境,寻找机会,并在年度计划中提出建设性意见;

2. 客户接洽(主要和HCO)

增加本地活动,以扩大GSK当地HCO的覆盖面;

识别,计划和建立与潜在外部专家/机构的合作关系;

确保HCO/ EE的资质和材料符合GSK的要求

3. 领导区域执行市场卓越的执行力和反馈

为区域执行经理提供指导和支持,以提升其需要具备的能力和技巧;

利用区域执行经理的项目管理能力为营销活动和TA项目提供支持;

确保所用资料审批通过,并及时反馈,确保内容传递的有效性。

4.团队管理与能力提升管

提升团队跨部门协调沟通合作能力,加强与关键内部客户如与市场部,商业运营部,商业卓越部和合规部的合作

Qualifications/Requirements (Education / Experience / Competencies)

申请资格 / 职位要求 ( 教育背景 / 工作经验 / 知识与技能 )

本科以上学历,相关医药专业优先 3年以上跨国企业公司销售或者市场营销经验 有人员管理发展经验优先 项目管理经验;表达及培训能力 良好的沟通能力,英语口语和商务写作能力 能熟练的使用办公软件( WORD, PowerPoint, Excel等) 团队合作能力,愿意主动做出改变 有上进心,为人热情,以绩效为导向

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.


Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.



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