Director, Martech Platform
2 weeks ago
JOB SUMMARY
Reporting to the VP of Digital Products and Platforms, Asia Pacific, this role will contribute in our efforts to drive local capability of Martech and innovation in China, in order to support the strategy of growing forwarding in China.
The Director, Martech Platform & Innovation is responsible for:
Martech Technology Landscape Understanding Have a deep understanding of the local martech technology landscape in China, including key players, market trends, and regulatory requirements. Build and maintain relationships with martech vendors and industry experts. Martech Platform Strategy and Execution Develop and execute a comprehensive marketing platform strategy to optimize customer engagement and drive business outcomes. Evaluate, select, and implement key martech platforms in China, starting with foundational research and POC setup Ensure effective integration and interoperability of martech solutions across the organization. Digital Data Analytics and Insights Leverage digital data analytics to gain insights into customer behavior, optimize campaigns, and improve decision-making. By working with Marketing and other disciplines, build and manage data pipelines to collect, clean, and analyze digital and marketing data. Collaborate with business stakeholders to translate digital data insights into actionable strategies and Digital product optimization recommendations Innovation and Emerging Technologies: Stay abreast of the latest martech and emerging technologies, including Generative AI. Identify and explore use cases for Generative AI in marketing, customer engagement, and other areas of interest from the business Identify and evaluate innovative solutions that can enhance customer experiences and drive business value. Lead the development and implementation of proof-of-concepts and pilot projects for new technologies. 8+ years of experience in data analytics, marketing technology, and innovation. Strong knowledge of Generative AI and its application in marketing. Deep understanding of the local martech landscape in China. Deep understanding of China market, digital trends, and Chinese customer behavior. Excellent communication, presentation, and interpersonal skills. Ability to work independently and as part of a team. developing and executing marketing campaigns using Generative AI tools Clear understanding & experience of how an online digital product is delivered. Ability to assess risks and understand high level of effort for stories/tasks Ability to prioritize with business emergency and consumer needs and analyze, use data to inform decisions. Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements Demonstrates self-confidence, energy and enthusiasm Self-motivated team player that works well with counterparts from various functions/departments and can influence the work of counterparts without direct reporting accountability Ability to document and communicate project plan and dependencies in both English and Mandarin Chinese Ability to influence without authority, collaborating with business and cross-functional teams who do not report into this role to get things done. Proficient interpersonal skills, personable yet persistent. Thrives in a fast-paced, entrepreneurial environment, but within a large, complex business. Flourish in ambiguity, setting own goals and effectively delivering them in a very fast-changing environment. Motivated by making life better through technology and wanting to be part of a team that makes this happen.CORE WORK ACTIVITIES
Martech Platform Strategy and Execution:
Develop and execute the overall Martech platform strategy to enhance our digital and marketing capabilities and drive business growth, with a deep understanding of the local Martech landscape in China, including emerging trends, key players, and market dynamics Identify and evaluate key Martech platforms, tools, and vendors in China. Oversee the implementation and integration of Martech solutions, ensuring seamless functionality across various marketing channels. Drive the adoption of Martech platforms and tools, providing training and support to marketing teamsDigital Data Analytics and Insights:
Leverage data analytics to uncover actionable insights, optimize marketing campaigns, and drive data-driven decision-making. Collaborate with cross-functional teams to establish KPIs, track performance metrics, and develop reports and dashboards. Stay up-to-date with the latest advancements in digital data analytics and implement innovative approaches to enhance marketing effectiveness.Innovation and Generative AI:
Stay abreast of the Generative AI market landscape in China, including technological advancements, startups, and potential partnerships. Lead the exploration and adoption of Generative AI technologies to drive innovation in marketing campaigns, personalized customer experiences, content creation, and other areas where innovation can drive incremental business performanceLeadership and Collaboration:
Provide strategic leadership to the Martech and Innovation team, fostering a culture of creativity, collaboration, and continuous improvement. Collaborate with internal stakeholders, including marketing, IT, EA, security, legal, data teams, and Digital Product Owners etc. and Global teams, to align Martech and innovation initiatives with organizational goals. Manage relationships with external vendors, agencies, and technology partners, ensuring effective partnerships and optimal utilization of resources.-
Manager, GCM MarTech Product Management
1 week ago
Shanghai, China Coca Cola Full timeDescription Summary: Position Overview: The Martech product owner, GC&M (Greater China & Mongolia) is primarily expected to lead and implement Marketing and Consumer activities projects across the operating unit via the products within Martech stack to drive growth objectives. This role will lead the co-development and execution of the Marketing...
-
Senior Manager, Tech lead
4 weeks ago
Shanghai, China Coca Cola Full timeDescription Summary: DESCRIPTION & REQUIREMENTS: Position Overview: The Martech full stack tech, GC&M (Greater China & Mongolia) is primarily expected to design, supervise, and provide technical guidance over the solution architecture and engineering/tech excellence in building and operating scalable platform in the area like mini programs,...
-
Shanghai, Shanghai, China Danaher Full timePOSITION SUMMARYThis position gathers market information, perform analyses to develop China DX platform strategy together with Head of Strategy and BD, Opco leaders. S/he works with OpCos to conduct external analysis to help develop a current and future view of market trends and changes, considering healthcare policy, competitive landscape and emerging...
-
Creative Director- global social media
1 week ago
Shanghai, China We Are Social Full timeWe Are Social is seeking a talented and experienced Creative Director to lead our global social media team. As the Creative Director, you will have the opportunity to drive the creative direction of our global social media campaigns, working with an international team of social media experts.Who we are:We Are Social is a globally recognized creative agency...
-
Director, Business Development Asia
5 days ago
Shanghai, Shanghai, China Electronic Arts Full timeEA's Business Affairs / Business Development team provides a central organization for the structuring, negotiation and execution of third-party partnerships, from technology deals to platform relationships to publishing partnerships, and sports related IP. We work with internal businesses to shape EA's digital future. The Business Affairs / Business...
-
Director, Business Development Asia
5 days ago
Shanghai, China Electronic Arts Full timeEA’s Business Affairs / Business Development team provides a central organization for the structuring, negotiation and execution of third-party partnerships, from technology deals to platform relationships to publishing partnerships, and sports related IP. We work with internal businesses to shape EA’s digital future. The Business Affairs / Business...
-
Partner Liaison and Operations Director
1 week ago
Shanghai, China Study Group Full timePosition Title: Partner Liaison and Operations Director Company Overview: Embark on a transformative journey with Study Group, a global leader in international education. We empower students worldwide to unlock their full potential through innovative pathways to higher education, forged in collaboration with prestigious universities and institutions. ...
-
Shanghai, China Virtuos Full timePLAY, GROW and WIN To be a part of Virtuos means to be a creator and aim atexcellence. At Virtuos, we harness the latest technologies to make videogames better and more immersive than ever before. That is why we prideourselves in constantly pushing the boundaries of possibility since ourfounding in 2004. Virtuosi are a team of experts – people who...
-
eCommerce Sales Associate Director
4 weeks ago
Shanghai, China NielsenIQ Full timeCompany Description NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing on consumer-packaged goods manufacturers and FMCG and retailers, we enable customers to defy what’s possible. How? We combine...
-
Associate Director/Director o...
4 weeks ago
Shanghai, China WuXi AppTec Full time职位描述： Job Description We are seeking a PhD candidate with 3-5 years of academic preferably industry experiences at Immunology/IO field to lead our IO platform for IO new target discovery and validation, screening and TIL panel analysis, FACS core management etc. Job responsibilities would include but not limited to platform building/expansion,...
-
Category Director, Toys
1 week ago
Shanghai, Shanghai, China NBC Universal Full timeWe create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium...
-
Director to Senior Director, ...
4 weeks ago
Shanghai, China WuXi AppTec Full time职位描述： Job Description As a global company with operations across Asia, Europe, and North America, WuXi AppTec provides a broad portfolio of R&D and manufacturing services that enable global pharmaceutical and healthcare industry to advance discoveries and deliver groundbreaking treatments to patients. Through its unique business models, WuXi...
-
Director of Technology, China
3 weeks ago
Shanghai, China Springer Nature Group Full timeAbout Springer Nature Group Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these...
-
Director of Product Management
4 weeks ago
Shanghai, China 2K Full timeWho We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB...
-
Category Director, Toys
1 week ago
Shanghai, China NBCUniversal Full timeJob Description Position Overview The Category Director, Toys & Hardlines will focus on sustainably growing category revenue. This individual will help develop category, brand and product strategy, thereafter focusing on execution of this plan across China market. They will assign and manage local licensees in support of these strategies, and play a...
-
Category Director, Toys
7 days ago
Shanghai, China NBCUniversal Full timeJob DescriptionPosition Overview The Category Director, Toys & Hardlines will focus on sustainably growing category revenue. This individual will help develop category, brand and product strategy, thereafter focusing on execution of this plan across China market. They will assign and manage local licensees in support of these strategies, and play a key role...
-
Director, Application Development – Web
2 weeks ago
Shanghai, China Corporate Full timeJOB SUMMARY: Lead & Oversees day to day application development projects and engineering while leading continuous improvement on process definition and compliance. Directly manages software engineers, project managers and vendors. Delivers on commitments to discipline partners and collaborates with architects, global teams on major digital initiatives across...
-
UE UI Designer
3 weeks ago
Shanghai, China Ford Motor Company Full timeIn-vehicle digital experiences are the frontier of innovation for user experience, mobility and . to converge and shape the future of the foremost customer touchpoint for Ford. As a Digital Designer, you will be responsible for leading the vision and executing on the production of the holistic digital experience for Ford and Lincoln vehicle brands for...
-
Commercialization Associate Director, Snacks
4 weeks ago
Shanghai, China PepsiCo Full timeOverview Lead commercialization agenda for assigned snack platforms Responsibilities Lead Snack reframe and BTI projects and be responsible for on-time launch by Work with x-functions team to develop consumer centric profitable commercial innovations echoing to platform strategy Project management including developing timeline, facilitating...
-
Client Engineer
4 weeks ago
Shanghai, Shanghai, China Electronic Arts Full timeAs a client engineer, you will be responsible for ensuring the safety and security of our mobile clients. You will work closely with our software engineering and product teams to create and implement security measures that protect our mobile clients from potential threats and you will report to a Senior Software Engineer or Technical Director.Job location:...
