Media Manager, Programmatic Buy

Found in: Talent CN S2 - 1 week ago

Chengdu, China PepsiCo Full time
Overview

The purpose of the role is to:

Lead programmatic buying strategy design and operation management to ensure PD/PDB campaigns success, with measurement of continuous effectiveness and efficiency improvement Obtain expertise in marketing and brand strategy with in-depth understanding of the industry environment and the E2E programmatic buy process, have experience in using DSPs and have a clear opinion on data-driven and digital marketing. Manages projects from inception to delivery, creating detailed strategy & schedules, providing timely and clear status updates to management Drive team to co-work with DSP to build a routine and self-evaluated performance optimization work process. Take Innovation initiatives on DP/PDB solutions. Working with ChBs internal teams to deliver success Responsibilities

Functional Responsibilities

Lead overall PD/PDB campaigns strategy and operation, responsible for the performance result. Experienced in 2C industries, DSP or Media agency is preferred. Serve as the organization’s media liaison and play a critical role as communication coordinator between internal stakeholders as well as external agency for an efficient operation workflow Guide the team to perform campaign execution Inc. Strategy planning, TA hiarachy strategy, operation, tracking, optimization etc. Post-campaign review management, responsible for setup programmatic evaluation model to have team get the ability to self-evaluate for better performance Act as the subject matter expert on the end-to-end marketing execution process Coordinate innovative projects

People Responsibilities

As Senior media coach and support RemainCo media team in speed of execution and quality of service delivery, ensuring achievement of agreed SLAs Manage ChBS Media Programmatic team’s scope, workload, and performance Develop strong working relationships with China Marketing Leaders to grow the GBS partnership and enhance ways of working and team capability development Qualifications Familiar with China programmatic buy development, with strong experiences of tailor-made PD/PDB strategy to drive brand relevance Marketer/agency/consultative services experience in programmatic media strategy and investment Experience with analysis and reporting Experience leading projects across multiple stakeholders Fluency in data-driven targeting and reach strategy Literacy in both spoken & written Chinese/English is a must Bachelor’s degree above Excellent project management and organizational alignment skills Excellent presentation skills Strong attention to detail

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