Marketing Intelligence Specialist
3 months ago
Data collection and insight generation:
o Uses data and analysis in problem identification (bottlenecks, efficiencies, insights, etc.) continuously searching for data sources to conduct analysis val able to Nutreco, continuously enhancing the problem analysis / identification in terms of relevance, quality and insights, based on business requirements
o Collects, analyses, coordinates and selects internal and external data and researches for further analysis, in order to have an optimal set of data and research results available, which provides the relevant business area with desired information and/or further analyses or reporting.
o Discovers ways in which business value can be drawn from analysis and develops trusted information with true insights. Visualizes the analysis and transforms the analysis into valuable and relevant insights for business.
Data analysis and modelling:
o Gain awareness of, and ability to, access all available internal and external data sources that have utility in supporting the Nutreco business
o Gain understanding of the key business goals for the relevant business lines and the Marketing / Innovation / Sales team, and determine what data and analysis can be used to support these
o Build and maintain key data sets that would be used routinely in ongoing analysis, including but not limited to animal population data, product price and cost data, as well as market and competitor data
o As needed, build, maintain and operate models (in Excel or other software) that can be used to inform key decisions within the business
o Provide analytics support as needed for the business as well as Strategic Marketing and Innovation teams
o Use data analysis to create key insights and make recommendations for business decisions
Advice:
o Advises colleagues and management (pro-actively and on request) on data and insight analysis, opportunities and market developments, in order to optimally inform and advise internal stakeholders and customers about analysis and related insights.
Market Developments:
o Assesses market developments using analytics and data insights, so that knowledge and insight of developments in area of expertise is up-to-date and ensured in the long term
o On request of the business, performs special analysis
Analysis / Analytics:
o Conducts and merges complex internal and external analysis. Carries out structural and ad hoc analysis and advanced analytics in order to transform data and research into useful information, which offer useful insights and recommendations to the designated business area.
o Develops and provides ad hoc financials analysis that add value to the business and contribute to the delivery of the Divisional strategy
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