Business Director

2 weeks ago


Beijing, China dentsu Full time
The purpose of this role is to shape and deliver the Social and Content Strategy, managing social media channels, website and content streams, reporting to the Head of Digital Marketing.

Job Title:

Business Director

Job Description:

Key responsibilities:Is accountable for the execution and ongoing measurement of the Social Media and Content Strategy through powerful, targeted content and community building methodsBuilds sharp, relevant editorial calendar to share across digital channels, ensuring regular beat of quality storytelling and real time contentRuns the day to day management of all content scheduled and published across social networksBuilds, delivers and reports on targeted paid social campaigns. Shares data-driven insight with immediate and wider teamsOrganises, builds and engages with powerful custom audiences that align with target audience segments strategy, including high clout influencersUses social media monitoring platforms, is the eyes and ears for crisis communications management on social mediaMaintains all website content, including working Case Studies, Thought Leadership and Blogs

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