Assistant Public Affairs Manager

5 months ago

Tianjin, China Four Seasons Hotels and Resorts Full time

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Rising above the heart of the central business district and steps from shopping and historic neighbourhoods, Four Seasons Hotel Tianjin offers 259 elegant guest rooms and suites, five spectacular dining options, a luxurious spa and state-of-the-art fitness centre plus sky-lit indoor pool, as well as the extraordinary event spaces including two fabulous ballrooms. Business travellers will appreciate the Executive Club Lounge, while couples and families enjoying a getaway weekend will delight in the thoughtful services and exceptional amenities for which Four Seasons is recognized the world over.

About the role
To work with the Public Affair Manager on generating awareness of the hotel through all media outlets; including a strong focus on local and regional awareness; and assist in the development of all marketing and advertising initiatives as well as the development and execution of the annual public relations plan. Focus on the hotel website and WeChat, and the development of all hotel marketing collaterals and marketing e-tools.

What you will do

1. Draft and propose creative Product Promotions and Marketing Programs that will increase awareness and positive perception of the hotel, its rooms, catering, spa, culinary programs, services, and crtaftsmen. Promotions should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise

2. Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both leisure and business travel segments. Maintain professional relationships with media and discover new media / KOL for trial cooperation to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material

3. Assist in the development and execution of an annual PR plan as an integral part of hotel marketing plan, based on guidelines given in the annual plan instructions to draft and propose quarterly and monthly PR action plans, including PR calendar, segment tactics and PR activities

What you bring

1. A minimum of three to five years’ experience in public relations

2. A university degree in journalism or communications or equivalent experience in public relations or journalism

3. Strong and effective interpersonal skills.

4. Excellent English communications skills (verbal and written), a strong sense of quality and a creative mind set.

5. Proficiency in leveraging social media networks and related monitoring tools .

What we offer: 
• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Complimentary Accommodation at other Four Seasons Hotels and Resort
• Complimentary Dry Cleaning for Employee Uniforms
• Complimentary Employee Meals

Schedule & Hours:

• 8 hours per shift with necessary OT according to hotel operation when needed

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