Director of Sales

Director of Sales & Marketing

Summary

§经营所有酒店品牌销售，根据酒店的年度销售计划，执行和维持酒店品牌的定位和理念。

To manage all the hotel sales brand contacts, to enforce and maintain the hotel’s brand positioning and concept, agreed upon in the hotel’s Annual Business Plan.

§准备、使用和更新年度销售计划，细分到必要的部门。

To prepare, utilise and update an Annual Sales Plan, broken down as necessary by division and/or department.

§管理所有的销售战略、战术和行动的执行，依照销售锦囊的方法，建立一个能够完成销售指标的强大而训练有素的销售团队。

To manage all sales strategy, tactics, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined sales team who achieve their sales goals.

§为了作出有效的销售决定，执行市场策略工序，最大化有效销售数据，包括酒店COGNOS、市场整合、竞争对手情报和DELPHI/FIDELIO宴会场地管理系统。

To implement the strategic marketing process, maximising the available sales data including hotel Cognos, Marketing Portal, Competitive Intelligence, and Delphi/Fidelio Events system in order to make sound decisions.

§为了确保酒店的市场销售保持竞争的优势，持续的监控和评估地方、国内和国际的市场趋势，以及酒店竞争对手的销售状况。

To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ sales initiatives, in order to make sure the hotel’s marketing and sales remain competitive and cutting edge.

§管理所有的重点客户和团队，通过市场策略经理所提供的销售客户分析评估，开发价格、客房数量、和销售人员资源分配的战略。

To manage all key sales accounts and groups, to evaluate them based on sales account analysis prepared by Marketing Manager – Strategy / Marketing Analyst, and to develop strategies for pricing, inventory, and sales resource allocation.

§积极的参加每周收益会议和月度战略计划会议，发展并调整销售价格策略。

To actively participate in weekly yield meetings and monthly strategic meetings, developing and adjusting sales and pricing strategy.

§了解由于政党、商业、政治和社会因素给酒店财务业绩上的带来的影响。

To be aware of community, business, political and social factors that may affect the hotel’s financial performance.

§确保技术系统的良好使用，包括Delphi或其他的销售和餐饮系统，并确保数据的准确。

To ensure the best use is made of technology including Delphi or other sales and Events systems, and the data is clean.