![coty](https://media.trabajo.org/img/noimg.jpg)
Digital Intern
2 weeks ago
Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.
THE ROLE
The Digital & E-Commerce Intern is responsible to support digital team to develop Coty’s online sales together with its Travel Retail partners with a clear focus on TR Greater China markets. Reporting to Digital and Ecommerce Manager for China & Great China, you will together set the growth strategies and optimize the complete shopper journey from awareness to loyalty.
The role will be based in Shanghai.
KEY RESPONSIBILITIES
- Support translating the global e-commerce strategy into a regional one tailored to Travel Retail. Plan and execute the E-Commerce strategy, e.g. Commercial, Marketing, pricing strategy, and joint business partner plans.
- Closely work with the sales team and marketing operations team on the alignment for the plan, budget & implementation of digital business.
- Support to execute and manage annual expense budget and sales forecast for eCommerce channel as aligned with the Commercial and Marketing teams.
- Support to execute and implement short- and long-term campaigns to increase E-Commerce retail sales, traffic, conversion, average order value, profitability and reduce shopping cart abandonment.
- Support to Optimize E-Commerce channel website design and layout to promote a premium customer experience.
WHAT YOU WILL BRING
- Students in school; or the class of 2024 graduation
- Strong learning ability, responsible, and willing to work hard.
- Fluent in writing and speaking English,
- Please provide your resume in both English and Chinese
- Working hours: Monday to Friday
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