Digital Account Executive/数字客户执行

2 weeks ago

Shanghai, Shanghai, China DIGITAL LUXURY GROUP, DLG SA Full time

As Digital Account Executive at DLG (Digital Luxury Group), your role is to coordinate and execute digital projects in partnership with the Account Service and Creative Teams, for a range of leading luxury brands.

作为DLG(Digital Luxury Group)的数字营销客户执行,你的任务是与客户服务以及创意团队共同协调并执行数字项目,为知名奢侈品品牌服务。

RESPONSIBILITIES

工作职责

Support the Account Manager and project team to ensure ongoing client satisfaction through communication and participation in client meetings

协助客户经理和项目团队,通过日常沟通和参与客户会议,以确保客户满意度

Coordinate and carry out daily operation of social media platforms (WeChat, Weibo, RED and other mainstream social media platforms), helping to facilitate on-time delivery

协调团队并执行社交媒体平台日常运营(包括微信、微博、小红书等主流社交媒体平台),确保工作可以按时交付

Accurately understand clients' requirement and feedback, and effectively communicate to the internal Creative Team to ensure efficient communication between the two parties

准确理解客户的要求和反馈并有效传达给到创意团队,确保客户和创意两方能有效沟通

Keep up to date on changing digital landscape as it pertains to client digital activities, and paying attention to the Internet Ads Compliance Guidelines

密切关注与客户数字营销活动相关的数字营销格局的变化,时刻关注广告法动态

Skilled use of PPT, Excel and other tools to create and maintain databases and digital marketing performance tables, tracking, recording and reporting changes in client's competitive landscape

熟练运用PPT以及Excel等工具创建并维护数据库和数字营销业绩表,跟踪、记录、并汇报客户行业内竞争格局的动向

Creation of client presentations and reports to best equip the Account Service Team for client meetings

协助客户服务团队为客户会议准备相关提案及报告

Assist in community management on social platforms, spotting and solving emerging problems in a timely manner

协助管理社交媒体后台的粉丝留言互动,及时发现并解决突发问题

QUALIFICATIONS
任职要求

Relevant agency 's internship experience, ideally with digital focus

有相关实习经验,数字营销领域最佳

Ability to understand client brief and feedback on content posting, and clearly brief the requirement and feedback to the creative team

能够理解客户关于账号内容发布的要求和反馈,并能够清晰地将客户的要求和反馈传达给内部创意团队

Familiar with third-party social media design layout software (Xiumi, E2, etc.)

熟练使用社交媒体后台排版软件,如秀米、E2等

Fluency in Chinese, proficiency in English, particularly written

中文流利,熟练的英文能力,尤其是书面表达能力

Passion for and fundamental knowledge of the Chinese luxury industry and digital ecosystem

对中国奢侈品行业和数字营销领域有基本认知

Proficiency in MS Office (Excel, PowerPoint, Word and Outlook)

熟练使用微软办公软件,包括Excel、PowerPoint、Word和Outlook

Strong attention to detail, basic data analysis ability

注重细节,有基础的数据分析能力

Self-organised and strong interpersonal skills

自我组织能力和较强的人际交往能力

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