Group Planning Director

5 months ago


Chao Yang Qu, China dentsu Full time
The purpose of this role is to lead a team of media planners and ensure that best practice is adhered to in their day to day roles, workloads are managed and to provide leadership to the team when dealing with publishers, strategists and planning teams

Job Title:

Group Planning Director

Job Description:

Key responsibilities:
Leads client activity to deliver innovative and ambitious plans that deliver client objectives and key performance indicators
Supports the management team to ensure that the team are working to deliver best in market results
Liaises frequently with Trading counterpart to ensure plans align with trading priorities
Connects with internal and external networks to deliver against one operating model, considering internal products when delivering planning solutions to clients
Seeks understanding of clients’ fee models in order to maximise business revenue
Identifies business development opportunities from within the existing client portfolio and prospective clients, focussed on delivering internal revenue
Plays a key part in client pitches, delivering market leading planning responses
Supports and coaches their team to ensure that they work to their full potential
Develops best practice and more efficient ways of working and to ensure this is followed by teams



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