VP or AVP, Experiences Programming

4 months ago

Dongguan Shi, China Shangri-La Full time

Shangri-La Group

Headquartered in Hong Kong SAR, the Shangri-La Group has grown from a single hotel business to a diverse and integrated global portfolio comprising quality real estate and investment properties, wellness and lifestyle facilities. Today, the Group owns, operates and manages 100+ hotels under our family of four brands: Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders. We are part of the Kuok Group, one of Asia's most dynamic multinational conglomerates and a leader in properties, logistics, agribusiness, maritime and hospitality. From our strong base in Asia, we have expanded into key gateway cities and markets around the world. Our properties sit on some of the worlds most prestigious addresses and exotic destinations. Through the environments we have created, we enable people to come together to live, work, play, eat, and rest well.

About the Job 

At Shangri-La, we are dedicated to delivering unparalleled and bespoke experiences for our guests. As the luxury travel landscape evolves and guest expectations continue to rise, we are creating a new leadership role to spearhead our newest business pillar Experiences Programming. 

We are seeking a visionary Assistant Vice President or Vice President of Experiences Programming to shape the future of guest experiences across our portfolio. This executive position will be instrumental in developing and implementing a comprehensive strategy for innovative guest experiences, aligning cross-functional teams towards a unified vision of experiential luxury, securing and optimizing resources to support worldclass programming initiatives, and orchestrating seamless collaboration between corporate divisions and property teams. 

Key Responsibilities: 

Envision and Develop Unique Beyond Stay Experiences: Conceptualize and design exceptional, unique experiences, based on a deep understanding of Shangri-La's target guest demographics and their evolving preferences. 

Strategy Formulation: Develop a comprehensive strategy for the Experiences Programming business pillar, aligning it with Shangri-La's overall brand vision and business objectives. 

Execute the Strategy: Lead cross-functional teams to plan and execute the strategy to deliver the experiences that leave a lasting impression on Shangri-La's guests. 

Market Research: Conduct in-depth analysis of market trends, competitor landscape, and customer preferences in key markets to identify gaps and opportunities for Shangri-La to differentiate and excel in experiential offerings. 

Curation & Design: Lead the creation and implementation of innovative, signature experiences that reflect Shangri-La's brand values and exceed guest expectations. 

Strategic Partnership: Identify, establish, and nurture relationships with premier local and global experience providers, enhancing Shangri-La's ability to offer unique and exclusive guest experiences. Business Development: Source, develop, and maintain positive and collaborative relationships with a portfolio of Destination Management Companies (DMCs), ensuring high-quality and diverse experiential offerings across all locations. 

Training & Execution: Develop and conduct comprehensive training programs for partners and hotel operations teams to ensure consistent, high-quality execution of tours and services. Implement and share best practices across the Shangri-La portfolio. 

Budget & Resources Planning: Manage budgets and resources effectively to maximize the impact and profitability of experience programmes. 

Performance Management: Establish key performance indicators and reporting mechanisms to measure the success of experience programmes. 

Cross-functional Collaboration: Work closely with various departments including Operations, 

Marketing, Sales, etc. to ensure seamless integration and promotion of experience programmes. 

Qualifications: 

Minimum of 10 years of senior-level experience in luxury hospitality, travel, or related industries, with a proven track record in experiential product development and management. 

Extensive knowledge of global luxury travel markets, trends, and 5-star hospitality standards, with specific expertise in Asian markets and ideally experience with mainland China. 

Demonstrated ability to develop and execute innovative strategies that drive revenue growth and enhance brand positioning in the luxury sector. 

Strong business acumen with a history of successful budget management, resource allocation, and profit generation through strategic product development. 

Exceptional leadership skills, including the ability to inspire, motivate, and develop high-performing teams across multiple locations and cultures. 

Proven track record of building and maintaining strategic partnerships with luxury travel providers, DMCs, and other key stakeholders in the industry. 

Expert-level understanding of customer behavior in the luxury market, with the ability to translate insights into actionable strategies and experiences. 

Outstanding communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization and with external partners. 

Demonstrated creativity and innovation in designing unique, high-end guest experiences that set industry benchmarks. 

Excellent analytical skills, including proficiency in market research, data interpretation, and performance metrics to drive continuous improvement and business growth. 

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