Private Domain Operation Expert
4 weeks ago
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Private Domain Operation Expert
YOUR TASKS AND RESPONSIBILITIES
Build Bayer Crop Science Private Domain Operation model and system, enable direct to farmer engagement in WeChat ecosystem; Fully in charge of Farmer Growth Strategy, launch applicable and systematic private domain solution to acquire, retain and convert based on farmer needs; Leverage WeCom to accelerate Field Force Efficiency, Leverage WeChat ecosystem to enhance Demand Generation online and offline; Identify and build omni-channel private domain innovationsolution, work with cross functional teams to launch pilot test, Track and trace the progress of GTM ,scale for business adoption;WHO YOU ARE
Bachelor’s degress; More than 5-year experience in digital marketing or private domain operation like customer relationship management and membership relationship management; Experience in B2B/B2C omni-channel business scenario operation is preferred; Sophisticated experience on optimizing customer experience in WeChat Ecosystem (mini program/official account/WeChat Channel); In-depth knowledge and experience of private domain & private domain traffic operation, community operation and omni-channel solutions; Demonstrated competency of driving results and customerfocus, good analytical abilities, strong communicator with fluent English and Chinese (oral and written);-
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