Assistant Brand Manager

3 weeks ago


Shanghai, China Unilever Full time

JOB TITLE: Assistant Brand Manager - Comfort
JOB LOCATION: Shanghai
DEPARTMENT: Marketing


Job Responsibilities:

Brand Marketing Plan

Support annual Comfort IBP planning to translate brand vision into communication and activation plan Develop annual marketing calendar on EC (incl. ALI/JD/PDD etc.), leverage brand marketing resource to create mega campaigns and drive offtake Develop Comfort always-on brand social seeding strategy (incl. Douyin/Redbook etc.), drive seeding effectiveness from planning, execution to post-tracking

EC Business development

Lead Brand EC monthly building block planning and tracking Lead monthly brand business review & monitor competitors’ performance with defend actions Build B2C launch plan for innovations and deliver sales target in business case

Job Requirements:

Bachelor’s degree above with at least 2+ years relevant marketing experience, FMCG preferred. Solid understanding of EC ecosystem and key customers (Ali, JD, Super,PDD), social seeding experience preferred. Strategic thinking and business acumen Strong growth mindset and result driven with strong resilience and commitment to work Fluent in Written and Spoken English

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