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Brand Manager

2 months ago

Shanghai, China Abbott Laboratories Full time
uMajor Responsibilities/Activities:

Marketing Planning

  • Develop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.
  • Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.
  • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information.
  • Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally.

Product Management

  • Work with Retail team and other function management team to ensure the cross functional alignment of product strategies.
  • Connect with cross functional teams to support creation of an integrated business plan that supported by on-going performance analysis and regular brand reviews& implement
  • Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
  • Direct the product promotion and growth initiatives to attain increasing of market share
  • Design training programs target to consistently upgrade sales teamâs professionalism in personal and group selling of focused products

Professional Relationship

  • Identify the opinion leaders in related area.
  • Lead to build and maintain professional relationship with KOLs
  • Establish and develop the national expert network to ensure the strong expertise for assigned products

Cost Control & Monitoring

  • Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
  • Monitor and control marketing expenses in line with budget on monthly basis
  • Modify and manage expenses allocation to regions

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