Brand Manager
2 weeks ago
Marketing Planning
- Develop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.
- Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.
- Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information.
- Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally.
Product Management
- Work with Retail team and other function management team to ensure the cross functional alignment of product strategies.
- Connect with cross functional teams to support creation of an integrated business plan that supported by on-going performance analysis and regular brand reviews& implement
- Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
- Direct the product promotion and growth initiatives to attain increasing of market share
- Design training programs target to consistently upgrade sales team's professionalism in personal and group selling of focused products
Professional Relationship
- Identify the opinion leaders in related area.
- Lead to build and maintain professional relationship with KOLs
- Establish and develop the national expert network to ensure the strong expertise for assigned products
Cost Control & Monitoring
- Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
- Monitor and control marketing expenses in line with budget on monthly basis
- Modify and manage expenses allocation to regions
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Brand Manager
2 weeks ago
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Senior Brand Manager
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Senior Brand Manager
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Manager, Brand Management, VALORANT
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Sr. Brand Manager
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MKT Brand Manager
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Senior Brand Manager
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Shanghai, Shanghai, China Hilton Full timeWith thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of...
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