Manager, Brand Management, Minute Maid
2 weeks ago
Description
Summary:We've been branding and evolving continuously since 1886 and there's no better place to create inspiring brand strategies. The Brand Manager position is a combination of creative, innovative and inspiration to refresh the world. This is a highly collaborative role that requires the brand manager to work effectively with many different stakeholders, including other brand team members, agencies, customer teams, innovation, R&D and commercial leadership as well as other cross-functional partners. The ideal candidate is strategic, driven, and collaborative in nature.
What You'll Do for Us
Write short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives, and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets. Develop and land marketing/campaign plans which support strategic initiatives and drive business profitable growth. Develop and communicate written briefs for use by agencies (e.g., creative, packaging, product development etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives. Assess consumer opportunities that are currently untapped by leveraging consumer research and in market performance to identify new volume and profit growth areas (e.g., new beverage sub- categories, new packaging opportunities, new merchandise categories, new channels of distributions, etc.). Assist in developing portfolio strategies across brands/categories. Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.). Lead alignment on the brand initiatives with key functions (Technical, Finance, PAC, Franchise, Commercial) and bottling groups. Lead innovation project development in conjunction with functions, such as Technical, R&D, Design, SRA, PAC.Qualifications & Requirements
Bachelor's degree in Marketing, Communications or Business A minimum of 3 years of experience in brand management is ideal Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior. Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans. Ability to manage and inspire agency performance. Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume. Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact. Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.What We Can Do For You
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Brand Reputation: We lead the beverage industry, with a portfolio featuring over 200+ brands worldwide. Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.Skills:
Brand Management, Brand Positioning, Brand Strategy, Campaign Development, Data Analysis-
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