Director, Nutrition Creative

4 weeks ago

Shanghai, Shanghai, China The Coca-Cola Company Full time

Nutrition Category Creative Director

Job Description

We are looking for an inspirational marketer that can turn business strategy into high impact advertising platforms on our biggest business across Mainland China, Hong Kong, Taiwan and Mongolia OU. This is a unique offer to bring the success of worldwide biggest juice brand - 'Minute Maid' to the next level, accompany with other nutrition brands with portfolio management in muti-categories(Juice/Sparkling/Plant-Based Beverage/Dairy).

The ideal candidate will be a keen brand strategist, an experienced master but also a curious learner with strong sense or understanding on creativity, a people leader but also a self-doer.

The vision is to continue to elevate nutrition brands AND drive double digit growth for the company. GCM OU as global Top3 juice market and Top1 leader in local market, achieving this vision locally will have an outsized impact across the world.

What You'll Do for Us

  • Core focus will be to turn brand strategies into impactful creative strategies and executions across the portfolio and geographies.
  • This will involve collaboration with local, global and other OU category teams across GC&M led campaigns as well as other OU led campaigns.
  • You will need to master global brand architectures and standards, local human insights and media landscape (especially digital) to fuel creativity, inspire partners and maintain consistency in consumer brand experiences.
  • Develop and manage agency partners, capability and process to produce increasingly effective creative strategies, content, amplification and innovation ideas.
  • Continuously measure, learn and share the effectiveness of our marketing from research and data.

Qualifications & Requirements

  • Experience leading creative strategy, development and execution across established in Mainland China, Hong Kong, Taiwan and Mongolia - with focus on FMCG businesses are preferred. Additional experience in other industries and geographies will be great.
  • Experience leading and working in large multi-functional and cross-geography teams.
  • Both agency-side strategic planning plus client-side brand or creative strategy experience is ideal.
  • English/Chinese fluency is required to effectively operate in globally networked marketing model and to understand local insights.

Skills Influencing

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.


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