Director, Internal

4 weeks ago

Shanghai, Shanghai, China Marriott Full time

Job Number

Job Category Public Relations & Communications

Location Shanghai Operations, 9/F Tower B One ITC, Shanghai, Shanghai, China

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

JOB SUMMARY

Communications and Brand PR is an integral part of the Consumer Operations function which leads the overall consumer strategy comprising of Sales, Marketing, Revenue Management, Brand Management, Digital, Distribution, Communications, Loyalty, and Consumer Insights functions.

In this exciting, fast-paced position, the Director, Internal & Executive Communications, Greater China report to the Senior Director Communications, Greater China in elevating and managing the corporate reputation through strategic communications for Marriott International across the region.

The Communications team establishes Marriott International in GC's narrative and works to identify goals and KPIs to drive PR results for Marriott International, increasing media share of voice, elevating corporate reputation as well as build awareness for Marriott Bonvoy. The scope also includes internal communications and supporting the executive positioning of the Greater China President, C-level executives and relevant Consumer Operations Leaders. The Director, Internal & Executive Communications GC will be responsible for fully integrating communications to support the business and consumer operations goals, developing and successfully executing these corporate-focused PR plans, campaigns and initiatives utilizing proven PR practices as well as out-of-the-box thinking that drives awareness of, and action by, the company's target consumers.

The Director is responsible for the planning, strategy and execution of GC Communications, liaison with GC leadership team and other disciplines to offer communications consultancy. He/ she represents communications POV in GC leadership team and liaison with other discipline heads.

CANDIDATE PROFILE

Education and Experience

  • Formal training in Communications, a university degree or equivalent experience in public relations, communications or journalism.
  • Ten years minimum in public relations.
  • Working experience as a journalist is a plus

Skills and Competencies

  • Solid knowledge of GC media/social media landscape.
  • Solid strategic planning and project management capability. Be able to manage multiple stakeholders and proactively drive for alignment.
  • Travel, hospitality, consumer goods industry background in public relations, journalism/ broadcast is a plus
  • Proficiency with Excel, PowerPoint and Word computer programs.
  • Good spoken and written language in English. Proficiency in Chinese language

CORE WORK ACTIVITIES

  • Develops PR strategies and executes initiatives to drive positive reputation, customer awareness, financial results, guest satisfaction and market share.
  • Build on Marriott's culture and purpose through strategic internal communication to enhance associate engagement
  • Develop creative and strategic PR campaigns and initiatives that underscore narratives, generate positive publicity.
  • Executive Profiling: increase visibility of GC senior leadership through media relations, speaking opportunities etc
  • Utilize a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI's position in the global marketplace) and cutting-edge trends to unveil opportunities for growth and increased market share/ media share of voice
  • Strategic planning and execution of senior leaders' associate facing communications in right formats.
  • In collaboration with HR, develop internal communications strategy that communicates the region's strategic vision and goals internally
  • Uplift and enhance associate engagement through positive story-telling, underscoring company culture and purpose
  • HR Communications: partner with HR, to build MI best employer image.
  • Liaison with owner communications to curate cohesive messaging distribution.

Strategic PR and Communications Planning

  • Support Senior Director Communications in collaborating with other disciplines to develop Corporate Communications plans, and PR initiatives that support the business objectives of the region.
  • Identify trends and uncover newsworthy stories from Marriott's portfolio of hotels.
  • Manage efficient and effective PR agencies that deliver results

Media Relations

  • Cultivate relationships with targeted media outlets to generate positive media coverage, elevate brand awareness and preference to achieve coverage in top tier lifestyle, consumer, business news, travel, hotel trade, and online/blogger media.
  • Secure A-list media interviews for senior executives to increase visibility/leadership position in the region that supports with Executive profiling.
  • Monitor and measure results, including media impressions and share of voice with competitive monitoring updates.

Internal Communications

  • In collaboration with HR, develop internal communications strategy that communicates the region's strategic vision and goals internally
  • Uplift and enhance associate engagement through positive story-telling, underscoring company culture and purpose

Events

  • Manage special internal event activities including GM conference, internal conferences, media briefings
  • Develop talking points/speeches for President, GC Executives participating in media events.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.


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