Digital Marketing Manager
7 months ago
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Four Seasons Hotel Shenzhen is ideally located in the heart of the commercial district of Futian, across the Shenzhen Conference & Exhibition Center and a short walk from the Civic Center which houses the city’s Municipal Hall and Museum as well as near the famed Shenzhen Concert Hall and Library. The Hotel is surrounded by 3 modern shopping malls and is a few steps away from the subway metro station and 10-minute drive to 2 Hong Kong borders of Huanggang and Futian. Built along contemporary lines, the Hotel features 266 rooms inclusive of 32 suites, a Club Lounge, Business Centre, 4 food and beverage outlets, and a grand ballroom with 5 other function venues plus a unique outdoor multilevel Terraces.SUMMARY OF POSITION
职位概述
1. Manage hotel products and contents on WeChat iShop, Dianping.com, Red, Tiktok etc. Property primary point of contact with vendor Zhiketong on daily operations.
2. Create seasonal promotion campaigns align with E-commerce Festivals in China to drive revenue across all online customer segments (leisure travel) and work with PR, Sales, Reservations, Finance and Operations to ensure a smooth execution. (Functions including but not limited to market demand research, hotel product development, online distribution channel planning, inventory management, campaign performance analysis etc.)
3. Improve customer shopping experience, click-on rate and traffic & conversion rates with proper visual designs & marketing concept that discussed with property PR team.
4. Provide monthly & quarterly analysis including performance of campaigns and channels along with return-on-investment statistics.
5. Reach & develop promotions/partnerships with new commercial platform to further hotel’s online presence and revenue and negotiate on behalf of the hotel for new online marketing initiatives.
PREFERRED KNOWLEDGE / QUALIFICATIONS
职位要求
1. Bachelor’s degree or equivalent experience
2. Three to five years of experience in a digital marketing capacity, preferably within the lifestyle and hospitality industries
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