EC Manager
2 months ago
EC Manager
日期: 2024年8月27日
位置: SHANGHAI, SH, CN, 200333
公司名: McCormick & Company
EC Manager/电子商务经理
电商经理-抖音/拼多多/社群团购
1、负责电商新渠道的整体生意推进,包括渠道分销、渠道拓展、营销策划、规划费用等;
2、负责拓展各社群平台(例如快团团、帮卖、群接龙、团咚咚等)团长资源,与团长进行合作,完成公司的销售任务;
3、负责管理电商经销商及TP,监督执行质量,确保销售目标的达成。
4、负责对电商新渠道(抖音/拼多多/社群团购等)竞品相关的数据进行分析,并根据结果提出品牌在该渠道内运营的改进方案,提升品牌的市场份额。
5、负责电商新渠道以及短视频电商矩阵打造与变现,不限平台(抖音、快手、视频号)与形式(小黄车、直播);
6、负责电商新渠道的费用管理及营销活动的执行,提升ROI;
任职要求:
1、本科及以上学历,电子商务、经济管理类等专业优先;
2、5年以上行业从业经验,3年以上电商运营经验;
3、熟悉垂直人群或者垂直品类的电商平台,熟悉分销、O2O、社交电商、KOL、共享电商、社群营销等营销模式,具备较好的数字化统筹能力、较好的营销思维能力和思考力;
4、具备较好的内驱力及有效组织协调平台资源的能力,善于整合资源、创新经营思想,对目标执着并有极好的成果导向;
5、沟通和工作逻辑性强,对于电商新零售有一定的了解;
6、性格外向,具备商务谈判能力,善于沟通,社交能力强。
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