Senior Regional Product Manager-OBU

3 weeks ago


Guangzhou Shi, China Novo Nordisk AS Full time

Key responsibilities 重要职责

As regional marketing manager, design & implement central marketing strategy & activity, manage local KOLs and other stakeholders, developing insights & opportunity for local markets, as well as supporting local sales to deliver sales target and market share target Main

Main job tasks 主要工作任务

1) Develop high quality regional marketing plan; and ensure the regional marketing plan fit with the local market conditions and the overall central marketing strategies; act as a member of the regional management team

2) Integrate the central marketing and regional programs and at the regional level to ensure alignment and appropriate resource deployment

3) Implement central marketing programs in the responsible region to achieve the pre-defined objectives and KPIs including the business impact, the timeline and the budget

4) Consolidate regional inputs on marketing programs and feedback them to line manager

5) Build a solid understanding of the regional market; maintain strong relationship with the KOLs in the region

6) Supervise the regional product managers and develop their capabilities

Other areas of responsibility 其他领域职责

Coordinate academic training and cycle meeting in the region by collaboration with MSL and regional training team

Change and innovation 变化与创新

High level of innovation and creativity is required to support and fulfill regional market needs because of more competitive environment
China pharmaceutical market is becoming more diversify atregional level caused by rapid changing market access environment, regional marketing support is becoming more complex, requiring higher level of competencies in dealing with local situation

Education 教育背景

Bachelor’s degree required and post-graduate degree preferred

Experience 经验

More than +5 years of pharmaceutical sales and marketing experience, preferably experiences with both public & private sectors

Personal skills 技能

Proactive and self-motivated with strong ownership
Strong analytical skills; strategic thinking
Strong market understanding
Strong communication and influence skills
Integration, optimization and collaboration capabilities
Strong diabetes knowledge preferred
Innovation; open-minded; fast response to change
People management experience preferred



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