Fashion Visual Merchandising

Found in: Talent CN S2 - 2 weeks ago

Beijing, China CHANEL Full time

Job Purpose:

Interpretation of the Chanel allure and difference through VM in salon.

Convey in salon the 360 positioning of ultimate luxury fashion brand.

Contribute to the ultimate luxury experience in the salon.

As the representative of VM team in the salon operations.

Explore and discover possibilities and potentials for VM storytelling in salon.

Key responsibilities / What you can bring to the team:

Planning and implementation of the collection soft & official launch display proposal of the salon. (1 month before launch)

Planning and implementation of the exclusive display proposal of the salon according to the different styles and inspiration of each collection. (3+ rotations per collection)

Planning and implementation of wardrobe display for VIC / Elite (dressing room area & try-on suite)

Planning and implementation of the collection celebration / heightened VM / VM highlight proposal.

Communicate pro-actively with the HOB / salon DOB on regular basis, understand the salon's need and VIC / Elite feedback, flexibly adjust the display schemes, and balance the image and salon's need.

Maintain communication & collaboration with BVM and category managers, upleeping VM storytelling with business acumen mindset.

Facilitate a monthly display training calendar according to the salon display. (Inspiration / Color / Style / Display / Maintenance etc...)

Organize salon VM workshop regularly with BVM and other partnering teams.

Analyze the sales report of different category every collection to reflect and review for further VM actions in salon.

Understand and implement OBOS / uniqueness of salon and BTQ, deep integration with current fashion trends to furnish relevant VM implementation of salon.

Participate in VM buy of each collection with VM manager.

Establish positive and effective communication with each team (Retail / Merch / Marketing / PR) for different activities, provide feasible suggestions, eliminate potential problems in cooperation and results achieved as expected in all activities.

Preparation, implementation, process tracking and prepare post-mortem of each project.

Management of salon VM tools, permanent furniture, and decoration to ensure the ultimate luxury ambience.

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