Director, KAM, RT Mart

4 months ago


Shanghai, China Coca Cola Full time

Description

Summary:

Director, KAM - RT Mart

The Coca-Cola Company, a globally recognized and iconic brand, is in search of a strategic and proactive CCMG KAM Director , to lead our organization's sales and customer account management activities, specifically for RT Mart. With an emphasis on creating enduring relationships and promoting growth, we seek a leader with a strong business acumen, passion for customer service, and proven ability to drive strategy for retail operations. If you're adept at analyzing market trends, developing sales plans, and optimizing customer satisfaction, we encourage you to bring your expertise to our team and help build a better-shared future.

What You'll Do for Us:

Account development planning to retain and expand current customer relationships, as well as ensuring high-quality customer service and issue resolution to retain customers. Identifying customer business requirements by assessing customer needs and suggesting appropriate products, services, and/or solutions. Develop short to long-term sales plans and prepare strategies to protect, grow and diversify the relationship with targeted customers. Ensure best in class execution with customers to build industry reputation. Develop a strategic roadmap of collaboration and bring them to life through networked partnerships with Marketing, Supply Chain, and Finance. Design and implement a toolkit (POS visibility, media, bespoke marketing programs) to drive heightened incidence with the partners. Analyze large data sets to distill actionable insights from data and convey findings to internal and external stakeholders. Execute the investment plan against identified strategic imperatives with financial analysis, breakeven, and ROI estimations. Lead key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution. Proactively work with CCMG team, Marketing, Franchise & Commercial Leadership, Bottlers to pioneer a seamless approach on winning in market and capabilities buildings.

Requirements & Qualifications:

Bachelor's degree or above in marketing, Business Administration, or related field. 10+ years of experience in the consumer goods industry and sales/marketing, proven record of key account management. Demonstrated ability to identify customer business requirements and suggest appropriate products, services, and/or solutions. Experience in developing short to long-term sales plans and preparing strategies to protect, grow, and diversify relationships with targeted customers. Proven ability to design and implement toolkits (POS visibility, media, bespoke marketing programs) to drive heightened incidence with partners. Experience in executing investment plans against identified strategic imperatives with financial analysis, breakeven, and ROI estimations. Experience in leading key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution.

What We Can Do for You

Iconic & Innovative Brands : Our portfolio represents over 250 products with some of the most popular brands in the world Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Customer Relationships, Marketing, Sales

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