Assistant Media Manager
Found in: beBee S CN - 3 weeks ago
Main purpose of the role:
- Manage paid media and key social platforms
- Manage creatives and reporting
Key accountabilities:
- Work on annual media plans in line with global strategy and local needs.
- Oversee the planning and implementation of campaigns, keep monitoring performance across digital media / social media and KOL seeding etc.
- Solid tracking and reporting capabilities on performance analysis and optimize
- Collaborate with leading platforms and maintain media partnerships and drive innovations, and nice to have insights and experience on private domain is a plus
- Work closely with media agency and internal cross-function teams to manage campaign execution, including creatives
- Be responsible for quarter competitor review and latest media trend/platform/format.
KPIs:
- Brand Penetration / UA / AA /Consideration
- Traffic
- Social media penetration
Pivotal and professional qualifications:
- 3-5 years and above experience in media industry including in house or in agency, Jewelry, cosmetic or FMCG experience preferred.
- Tencent/RED/Douyin media operation hands on experience preferred.
- Outstanding multi-tasking and project management skills. Timeline sensitive and result-orientated
- Proactive, organized and detail-minded
- A good team player with excellent interpersonal, negotiation and communications skills
- Good Microsoft word/ excel/power point skills
- Possess a strategic view of representation
- Highly motivated, able to multi-task and work in fast-paced environment
- Positive thinking, proactive and open-minded.
- Strong business acumen and have a flexible and result driven approach on managing challenges and changes.
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