Senior Director, Media, Greater China

JOB SUMMARY

The Senior Director, Media, Greater China will lead all paid and owned media for Greater China, overseeing a team of 5- individuals and partnering closely with our Global Media team and regional media leads outside of Greater China. This person will deliver the strategy and execution of full funnel media initiatives that deliver business goals. The individual in this role will have a holistic view of the end-to-end customer experience coupled with the deep technical knowledge related to digital demand generation, media planning, end-to-end execution and analytics reporting for media campaigns. This person will be a champion for applying a performance driven mindset and optimization for Greater China media efforts while also serving as the point of connectivity to the global media team and in-market field digital marketing teams. This role will synchronize continent marketing efforts with globally run programs such as Transaction Based Media Program (TBMP) and PLUS, to ensure maximum return on investment at a global, continent and hotel level. This role will lead the team to manage local and regional affiliate partners utilizing global platforms to drive performance for hotels in Greater China. This person will also coordinate with other regions at Marriott to ensure coordinate and effective targeted of Outbound Chinese travelers. CANDIDATE PROFILE + years of relevant work experience as a media professional for a multinational corporations and/or media agency Requirements: Deep knowledge of G. China media including channels, partners, measurement, tracking and analysis. Languages: Fluency in English and Chinese required Experience managing and directing strategic partners / agencies /vendors. Demonstrated relationship marketing skills a must. Experience establishing, managing and optimizing media buying and budgeting across markets Five or more years of managerial experience, supervising and mentoring staff Proven ability to lead and work with cross-functional teams in support of specific business priorities. Demonstrated ability to take complex projects and efforts from conception to successful execution. Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements. Ability to simultaneously manage multiple projects. Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones). CORE WORK ACTIVITIES Oversee media planning for the full funnel including digital demand generation opportunities and upper funnel campaigns specific to business needs and priorities based on market conditions and emerging opportunities. Champion performance marketing mindset, media optimization and measurement in Greater China Lead change efforts to enable greater accountability and performance Serve as a key regional stakeholder and connectivity to the global media team and digital platforms team. Collaborate with brand, loyalty, F&B, revenue management, sales and digital leaders to create, execute and report on campaigns. Partner closely with agencies to manage team and campaign performance, finding ways to improve returns and test emerging opportunities. Manage media budgets across key markets Manage affiliate partners and key publishers to drive campaign effectiveness and cost-efficiencies. MANAGEMENT COMPETENCIES Leadership Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Marketing-The ability to generate a media strategy to positively impact customer relationships and business profitability Brand Management-The ability to generate media strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability. Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain Basic Competencies - Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software personal computers, word processing software, Internet browsers, etc.). Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. Reading Comprehension - Understands written sentences and paragraphs in work related documents. Writing - Communicates effectively in writing as appropriate for the needs of the audience.

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