Marketing Execution Senior Specialist

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Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now

The Global SEO team is looking for a smart, self-motivated, data-driven Regional Lead of SEO/Growth Marketing to manage organic search for the region. The Regional SEO Lead will work with the regional marketing teams to develop and execute strategies to drive traffic and revenue for our cloud and all portfolio products.

As an SEO leader, you will be accountable for deeply understanding business priorities, setting SEO strategies across a complex portfolio, executing those strategies with demonstrated business impact, and educating stakeholders about SEO. You have at hands-on SEO experience (technical and content), including solving tough multi-domain, enterprise-level SEO problems with global footprints, developing sound strategies to support traffic from the top to the bottom of the funnel in a commerce ecosystem, and educating and influencing a broad set of stakeholders in an enterprise environment. In this position, you’ll work closely with CMSO, and marketing web teams/CDX, product marketing, IT, paid/SEM teams, our content studio writers, and agency partners to evolve and sustain a holistic, scalable, impactful SEO program.

Our team: We are a fast-paced group with global stakeholders. We put a focus on getting things done, simplifying anything and everything, and having fun while doing it. We all believe that content matters—it helps our customers find us and inspires them to take action on the happy path once they do find us. You will be in the middle of it all helping to make decisions that impact our resources, timelines, and global web experiences.

Responsibilities

• Responsible for organic search performance of localized content within your region, from keyword monitoring to optimizations
• Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and cultural needs
• Identify content (optimization) needs based on local search behaviour, local trends and needs within the Field Marketing organization
• Coordinating with global SEO solution leads to successfully translate the global strategy to priority markets within the solution area, and feed regional and local SEO requirements back to global leads
• Runs competitive analyses within the local search engine locations to stay on top of threats and opportunities
• Close collaboration with regional web (DX) leads to implement on-page SEO suggestions and act on organic web performance
• Suggests local content needs based on local topic and keyword research with the goal to publish high-quality content to achieve organic growth and foster journeys on sap.com
• Stay current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated analysis.
• Analyze complex data sets to identify opportunities, forecast results, and implement strategies in a cross-functional team, as well as prepare and present executive-ready reports with insights about SEO performance.
• Collaborate with business groups to solve Growth Marketing problems, provide optimization recommendations, and forecast impact to initiate traffic across our web properties.
• Find actionable insights that help partner teams improve efficiency of paid online marketing spend and site operations.
• Stay current on the global SEO and search landscape, including emerging trends, and identify opportunities to continue to evolve a growth-marketing SEO team.
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Who you are

• Obsessed with SEO. You know the landscape of industry tools to audit, research, and analyze search data, and how to derive meaningful insights from what you uncover.
• Equally comfortable with both technical and content optimization; in this role, you’ll do both, but with a focus on content and growth marketing.
• A problem solver. You can build SEO strategies that address the complexities of having multiple sites and domains that serve similar audiences.
• A believer in data democratization and you understand that openly sharing SEO data only helps make the SEO program stronger.
• Fact-based, data-driven. You persuade with facts, not fluff. And you always challenge your own assumptions.

Criteria

• Bachelor’s degree in Marketing or relevant field
• Min. 3 years of experience in the field of (international) SEO
• Proven demonstrable experience of executing SEO in local markets
• Strong affinity with the region and a good understanding of cultural needs and preferences
• Advanced knowledge of SEO and web performance tools such as Google Search Console, Conductor, SEMRush, Adobe Analytics
• Positive attitude with excellent written & verbal communication skills
• An entrepreneurial mind-set and work-ethic
• Data driven and test mentality
• You preferably speak at least 1 language within the region

#GCcorpFunction

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 388930  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.