Designer FTW Future City

3 months ago

Shanghai, China adidas Full time

Purpose & Overall Relevance for the Organization:

Responsible for deliver leading stories and product collections in the Future City Footwear segment. 

Be unapologetically consumer obsessed generating relevant stories and products that excite the China Low Tier market. 

Be an expert of human ergonomic, to deliver excellent product solutions and drive new product stories.

Have a professional balanced approach to work within a dynamic and creative environment whilst balancing the need for operational excellence and speed to market. 

 

Key Responsibilities:

● Be a Consumer Obsession champion with a special emphasis on winning the China consumer within different tier cities across China.

● Advocate story telling throughout the design team and drive intuitive visual solutions in product concepts

● Able to work with Chinese cultural inspirated stories through different design elements and executions.

● Design concepts and products that maintain consumer advocacy whilst delivering against the product brief

● Present stories and ideas cross functionally with effectiveness to gain consensus

● Always stay up to date on the latest trends both externally and internally

● Live the behavior philosophy of the brand built around creativity, collaboration and confidence

● Create highly relevant top class design solutions and ensure the accurate translation of those into techpacks which include all relevant sketches, artworks, fit, material-, color-, and trimming information

● Follow up of creative strategy on sample level and ensure maximum market and consumer relevancy

● Maximize results within given budget and timeframes

● Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders

● Identify opportunities of improvement and change, and initiate own proposals/projects

● Seek out new Design resources that can deliver world class results

 

Key Relationships:

  • Future City FTW lead
  • Product Marketing
  • Product Development (Sourcing and Costing)
  • External Creative Resources (agencies, freelancers, photographers, etc)
  • T1 Factory

 

Knowledge, Skills and Abilities:

● Strong communication skills to articulate concepts, ideation and collections seamlessly to various members of the organization

● Have key insights into sportswear and street wear.

● Ability to create design related techpack, sketch, mood board and technical drawing.

● Ability to excel and thrive in a team environment with a high level of diversity.

● Ability to translate stories or product function into market ready products with accurate design languages.

● Excellence of telling stories with different form, sharp, construction, color, material and execution.

● Deep knowledge of footwear creation process and how cross functional members contribute

● Mature approach and ability to persuade, negotiate and compromise to produce win/win scenarios

● Knowledge of design, development and marketing processes with a passion for ideation sharing

● IT skills: Excel, Word, PowerPoint: advanced /Outlook

● Design apps: expert, 2D software is a must, 3D software is a plus.

● World class visual and verbal skills with the ability to create impactful/exciting visuals through different medias as preferred.

● Excellent communication skills in English

 

Requisite Education and Experience / Minimum Qualifications:​​​​​​​

● Under-graduate level Design education or combination thereof

● Solid education and advanced experience in the creative development of communication tools

● At least 3 years’ experience in Sporting Goods/Fashion Industry or Design

● Cross functional expertise in addition to Design would be advantageous

● Excellent communication skills in English

 

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