Lead Product Manager for SPW APP Men's Line

2 months ago


Shanghai, Shanghai, China adidas Full time

Purpose & Overall Relevance for the Organization:

  • Integrate consumer and sports insights into innovative concepts
  • Implement the strategic direction of the category
  • Collaborate with all creative functions to realize product concepts
  • Develop product ranges that align with both brand image and commercial viability

Key Responsibilities:

  • Take proactive charge of range direction, establishing yourself as a range authority among markets and retailers
  • Prepare and deliver presentations on your ranges and business topics tailored to the audience, utilizing appropriate structure and content
  • Contribute actively to the establishment of the Business Unit direction and translate it into relevant product ranges in collaboration with BU partners
  • Outline a clear strategy for the range and its future development
  • Inspire and mentor the team through effective leadership
  • Demonstrate comprehensive understanding of the product creation process while managing all tasks within designated timelines, with a focus on speed to market
  • Possess a strong level of product expertise to develop industry-leading offerings
  • Engage with cross-functional teams and interconnected departments to facilitate an efficient product creation process and optimal product outcomes
  • Conduct thorough business analysis, draw actionable conclusions, and propose next steps
  • Independently manage projects and monitor their progression
  • Exhibit strong flexibility and agility to adapt to changes and embrace new learning opportunities

Key Relationships:

  • Foster strong relationships and maintain ongoing dialogue/feedback with
    • business units and across other business units
    • cross-functional teams (Design, Fashion Operations, CtC, Materials, Costing, Planning)
    • markets and key retailers
    • other creation centers

Knowledge, Skills and Abilities:

  • Communicate information clearly and effectively – negotiate with skill
  • Collaborate effectively to build and maintain trustworthy relationships
  • Work autonomously as well as part of a team
  • Organize and prioritize daily tasks efficiently while thriving in a fast-paced environment
  • Possess knowledge of the relevant product category
  • Demonstrate strong analytical skills, being solution-oriented and results-driven
  • Willingness to travel
  • Genuine interest in lifestyle and/or fashion
  • Passion for sports

Requisite Education and Experience / Minimum Qualifications:

  • Bachelor's degree, preferably in marketing, business, textile, or fashion
  • At least 7 years of experience in Product Marketing with a background in APP, FTW, or ACC
  • Experience in trade, vertical retail business models, or sales is advantageous
  • Fluency in English
  • Proficient in PC skills (MS Office programs, particularly PowerPoint and Excel)


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