Creative Director APP Originals

1 week ago

Shanghai, Shanghai, China Adidas Full time
Job Title: APP Originals Design Lead

About the Role:

We are seeking a highly skilled and experienced APP Originals Design Lead to join our team in China. As a key member of our design team, you will be responsible for leading the creative development of concepts that extend the Originals apparel strategy with a clear focus on China market needs across mens and womens categories.

Key Responsibilities:

  • Lead the creative development of concepts that extend the Originals apparel strategy with a clear focus on China market needs across mens and womens categories.
  • Develop consumer-centric creative strategies with a heavy focus on the outerwear category.
  • Collaborate with Product Design team to ensure holistic storytelling.
  • Collaborate with cross-functional team members to ensure consumer- and brand-focus.
  • High-frequency communication to Germany HQ key design team members to maximize harmonization between local product creation and originals global collection.
  • Lead the execution of creative strategies to ensure end-to-end creative excellence from sell-in to sell-out (consumer-facing).
  • Create together with the direct reports highly relevant top-class design solutions and ensure the accurate translation of those into tech packs, which include all relevant sketches, artworks, fit, material, color, and trimming information.
  • Follow up on creative strategy on sample level and ensure maximum market and consumer relevancy.
  • Review and approve production stages of creative execution.
  • Maximize results within the given budget and timeframes.
  • Can-do mindset, seeking solutions driven within the complex multiple overlapping creation calendars with limited time and resource.
  • Present and communicate creative solutions with clarity, effectively selling ideas to a variety of stakeholders.
  • Identify opportunities for improvement and change and proactively initiate own proposals/projects.
  • Grow, mentor, and support the direct reports.
  • Seek out new Design resources that can deliver world-class results.

Key Relationships:

  • Design Director, Senior Designer, direct Design reports, Graphic designers.
  • Product Marketing.
  • Product Development, pattern maker.
  • C2C.
  • External Creative Resources (agencies, freelancers, ateliers, photographers, etc).

Knowledge, Skills and Abilities:

  • Abode Creative Illustrator, Photoshop & other design apps: expert level required.
  • Strong visual conceptualization and verbal presentation skills with the ability to create and showcase impactful, exciting visual concept.
  • Strong knowledge of apparel products that must include a good level of understanding of fabrication, material, trimming, pattern, and graphics as a product design owner.
  • Art Direction of photoshoots, pre-press reviews, and approvals are bonus.
  • IT skills: Excel, Word, PowerPoint: advanced /Outlook.
  • Language: English: excellent; Knowledge of Chinese is an advantage.

Requisite Education and Experience / Minimum Qualifications:

  • Under-graduate level Design education or a combination thereof.
  • Solid education and advanced experience in the creative development of communication tools.
  • At least 4-6 years experience in the Sporting Goods/Fashion Industry or Design on a managerial level.
  • Design experience in the Outerwear category will be an advantage.
  • Design experience in both gender Menswear & Womenswear will be an advantage.
  • Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes).
  • Passion for adidas and it's mission.
  • Passion for sports, culture, fashion, design.

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