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Marketing Creative Director

2 months ago

Shanghai, Shanghai, China Riot Games Full time

About the Role:

Riot Games is seeking a highly skilled Marketing Creative Director to join our team. As a key member of our marketing team, you will be responsible for developing and executing creative strategies that drive business growth and player engagement.

Responsibilities:

  • Collaborate with cross-functional teams to develop and execute global marketing campaigns that meet business objectives and player needs.
  • Work closely with publishing leads and brand managers to translate marketing briefs into creative concepts that deliver on business goals.
  • Develop and present creative concepts to product leads and other stakeholders, ensuring alignment with company vision and brand identity.
  • Lead the development of high-quality digital advertising and user acquisition assets across platforms and social media channels.
  • Collaborate with internal and external creative partners to deliver creative solutions that meet business objectives.
  • Work with producers to meet campaign deadlines and provide creative feedback and direction to vendors and teams.

Requirements:

  • 8+ years of experience in digital marketing, with a focus on executing creative strategies that meet business goals.
  • Experience concepting across various mediums and collaborating with creative partners to bring visions to life.
  • Experience developing 360 campaigns from strategic creation to final delivery, building brand identity and creative platforms.
  • Fluency in English and Mandarin, with cross-cultural and team collaboration experience.

Desired Qualifications:

  • Experience working with briefs and stakeholders to create fresh ideas for gaming and esports communities.
  • Understanding of gaming competitors' promotional strategies for acquisition, fandom, and engagement.
  • Experience with graphic design and basic video editing.